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Source: Asia Song Festival

Asia Song Festival, a.k.a. A-Song-Fe or ASF, is an annual Asian pop music festival held in South Korea, since 2004. It is hosted by Korea Foundation for International Culture Exchange (KOFICE) and features artists from Asian countries. Participating artists are awarded a plaque of appreciation by the Korean Ministry of Culture, Sports and Tourism and Best Asian Artist by the chairman of Korea Foundation for International Culture and Exchange (KOFICE). South Korean boy band TVXQ is the only act to have participated for five consecutive years, since the 1st festival in 2004.
This festival is recorded and broadcast on Seoul Broadcasting System in Korea and Fuji TV in Japan; and other major broadcasting stations around the world including United States, China, Hong Kong, Taiwan, Thailand, Malaysia, Indonesia, Brunei, the Philippines, Finland, Bulgaria, Vietnam and Singapore.
The theme song for the 2011 Festival "Dreams Come True", a duet by Lee Donghae of Super Junior and Seohyun of Girls' Generation was released on 11 October 2011 as a digital single. The proceeds from the sale were donated to Unicef to help children in African countries.