• Source: List of Coca-Cola slogans

The Coca-Cola Company has used various advertising slogans since its inception in 1886.




United States (also Canada, UK, and Ireland)


(Slogans used by Coca-Cola in the United States are typically also the ones used in Canada, Ireland, and the United Kingdom.)

1886 – Drink Coca-Cola
1905 – Coca-Cola revives and sustains.
1906 – The Great National Temperance Beverage.
1908 – Good til the last drop.
1910 – Whenever you see an Arrow think of Coca-Cola
1917 – Three million a day.
1922 – Thirst knows no season.
1923 – Enjoy thirst.
1924 – Refresh yourself.
1925 – Six million a day.
1926 – It had to be good to get where it is.
1927 – Pure as Sunlight.
1927 – Around the corner from anywhere.
1928 – Coca-Cola ... pure drink of natural flavors.
1929 – The pause that refreshes.
1932 – Ice-cold sunshine.
1938 – The best friend thirst ever had.
1938 – Thirst asks nothing more.
1939 – Coca-Cola goes along.
1939 – Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola
1942 – The only thing like Coca-Cola is Coca-Cola itself.
1945 – Passport to refreshment.
1947 – Coke knows no season.
1948 – Where There's Coke There's Hospitality.
1949 – Along the Highway to Anywhere.
1952 – What you want is a Coke.
1954 – For people on the go.
1956 – Coca-Cola... makes good things taste better.
1957 – Sign of good taste.
1958 – The Cold, Crisp Taste of Coke.
1959 – Be Really Refreshed.
1963 – Things go better with Coke.
1969 – It's the Real Thing. (see also "I'd Like to Buy the World a Coke")
1975 – Look up, America.
1976 – Coke adds life.
1979 – Have a Coke and a smile (see also "Hey Kid, Catch!")
1980 – Coke is it!
1985 – America's real choice
1985 – We've Got a Taste for You
1986 – Red, White & You (for Coca-Cola Classic)
1986 – Catch the Wave (for New Coke)
1987 – When Coca-Cola is a Part of Your Life, You Can't Beat the Feeling
1988 – Can't Beat the Feeling
1989 – Official Soft Drink of Summer
1990 – Can't Beat The Real Thing.
1993 – Always Coca-Cola.
1995 – Always and Only Coca-Cola (test marketed, secondary radio jingle).
1998 – Born to be red. (US)
1998 – Coca-Cola always the real thing! (UK)
1999 – Coca-Cola. Enjoy.
2001 – Life tastes good.
2003 – Real.
2005 – Make It Real.
2006 – The Coke side of life
2009 – Open Happiness
2016 – Taste the Feeling
2020 – Turn Up Your Rhythm
2020 – Together Tastes Better
2020 – Open like never before
2021 – Real Magic




Australia/New Zealand


(Coca-Cola has been in Australia since 1938, and around the same time for New Zealand.)

1961 – "Be refreshed"
1964 – "Things go better with Coke"
1972 – "It's the real thing"
1977 – "Coke adds life"
1980 – "Smile"
1982 – "Coke is it!"
1989 – "You Can't Beat the Feeling"
1993 – "Always Coca-Cola"
2000 – "Enjoy"
2001 – "Life tastes good"
2004 – "Real"
2005 – "As it should be"
2007 – "The Coke side of life"
2008 – "Real taste. Uplifting refreshment"
2010 – "Open Happiness"
2011 – "Share A Coke"
2013 – "Real Taste. Uplifting Refreshment"
2016 – "Taste The Feeling"
2020 – "Together Tastes Better"
2021 – "Real Magic"




Spain


1929 – La pausa que refresca ('The Pause That Refreshes')
1959 – Coca-Cola refresca mejor ('Coca-Cola Refreshes You Best')
1963 – Todo va mejor con Coca-Cola ('Things Go Better With Coke')
1970 – La chispa de la vida ('It's The Real Thing')
1976 – Coca-Cola da más vida ('Coke gives more life')
1982 – Coca-Cola es asi ('Coke is it')
1987 – Sensación de vivir ('You Can't Beat the Feeling')
1993 – Siempre Coca-Cola ('Always Coca-Cola')
2000 – Vívela ('Live It')
2001 – La vida sabe bien ('Life Tastes Good')
2003 – Coca-Cola, de verdad ('Coca-Cola, Real')
2006 – El lado Coca-Cola de la vida ('The Coke Side of Life')
2008 – Desde 1886 repartiendo felicidad ('Spreading Happiness since 1886')
2008 – El lado Coca-Cola de la vida ('The Coke Side of Life')
2009 – Destapa la felicidad ('Open Happiness')
2016 – Siente El Sabor ('Taste the Feeling')
2021 – "Real Magic"




Latín America


1929 – La pausa que refresca ('The Pause That Refreshes')
1959 – Coca-Cola refresca mejor ('Coca-Cola Refreshes You Best')
1963 – Todo va mejor con Coca-Cola ('Things Go Better With Coke')
1970 – La chispa de la vida ('It's The Real Thing')
1976 – Coca-Cola da más vida ('Coke gives more life')
1979 – Coca-Cola y una sonrisa ('Coke and a Smile')
1982 – Coca-Cola es asi ('Coke is it')
1987 – Es sentir de verdad / Viva la sensación (Mexico) ('You Can't Beat the Feeling')
1993 – Siempre Coca-Cola ('Always Coca-Cola')
2000 – Vívela ('Live It')
2001 – La vida sabe bien ('Life Tastes Good')
2003 – Coca-Cola, de verdad ('Coca-Cola, Real')
2006 – El lado Coca-Cola de la vida ('The Coke Side of Life')
2008 – Desde 1886 repartiendo felicidad ('Spreading Happiness since 1886')
2008 – El lado Coca-Cola de la vida ('The Coke Side of Life')
2009 – Destapa la felicidad ('Open Happiness')
2016 – Siente El Sabor ('Taste the Feeling')
2021 – Magia de verdad ('Real Magic')




Hungary


1989 – Csúcs ez az érzés ("You Can't Beat the Feeling")
1993 – Mindig Coca-Cola ("Always Coca-Cola")
2000 – Coca‑Cola. Érezd ("Coca-Cola. Enjoy")
2001 – Élni jó ("Living is good")
2006 – Az élet Coke oldalán ("The Coke Side of Life")
2009 – Nyiss a Boldogságra ("Open Happiness")
2016 – Kóstold meg az érzést ("Taste the Feeling")
2021 – "Real Magic"




India


(In Hindi)

"Always the Real Thing!"
ठंडा मतलब Coca-Cola! (Thanda matlab Coca-Cola!, 'Cold means Coca-Cola!')
पीओ सर उठा के (Pī'ō sar uṭhā kē, 'Drink with pride')
जो चाहो हो जाये, कोका-कोला enjoy! (Jo Chaho ho jaye, Coca-Cola enjoy!, 'Whatever you wish will come true, enjoy Coca-Cola!')
"Open Happiness"
Coke khule toh baat chale ('Coke opens, the conversation starts')
"Taste The Feeling"
Har Rishta Bola, Mere Naam Ki Coca-Cola
"Say it with Coke"
"Real Magic"




Indonesia / Malaysia


1970 – Minumlah Coca-Cola ('Drink Coca-Cola')
1982 – Coca-Cola Tentu! (Indonesia), Tentulah Coca-Cola (Malaysia) ('Coke is it!', 'Coca-Cola is it!')
1990 - Nikmatnya Tak Terhingga! ('You Can't Beat the Feeling')
1993 – "Always Coca-Cola"
2000 – Semangat Coca-Cola ('Coca-Cola Enjoy')
2001 – Rasakan Semangat Hidup ('Life Tastes Good')
2003 – Segarkan Harimu ('Refresh Your Day')
2004 – Segarnya Mantap ('Feel Refreshed')
2006 – Rasakan Hidup ala Coca-Cola ('Feel Alive on The Coke Side of Life')
2007 – Hidup ala Coca-Cola ('Live on The Coke Side of Life')
2008 – Brrr... Hidup ala Coca-Cola ('Brrr... Live on The Coke Side of Life')
2008 – "Coca-Cola Zero no sugar" ('Great Taste, Zero Sugar') (for Coca-Cola Zero)
2009 – Buka Coca-Cola, Buka Semangat Baru ('Open Coca-Cola, Open Happiness')
2009 – Buka Semangat Baru ('Open Happiness')
2010 – Segarkan Semangatmu ('Refresh Your Spirit')
2013–2017 – Buka Semangat ('Open Happiness')
2015 – Nikmati Coca-Cola Bersama ('Share A Coke')
2015 – Nikmati Segarnya Coca-Cola Bersama ('Share A Coke')
2016 – Rasakan Momennya ('Feel The Moment')
2017 – Coca-Cola Brrr... Rasakan Momennya ('Coca-Cola Brrr... Feel The Moment')
2017 – Buka Momennya ('Open The Moment')
2017 – Rasai Semangatnya
2020 – Hidupkan Semangatmu ('Live on Your Spirit')
2020 – Hidupkan Rentakmu ('Live Your Beat')
2020 – Bersama Berasa Lebih ('Together Tastes Better')
2021 – Rasakan Keajaiban ('Real Magic' or 'Feel The Magic')




Israel


1989 - כולנו מרגישים קוקה קולה (You Can't Beat the Feeling)
1994 - תמיד קוקה קולה (Always Coca-Cola)
2007 – לאהוב את החיים (Le'ehov et ha-chayim, 'Love the Life')
2016 – טעם החיים (Ta'am ha-chayim, 'The Taste of Life')
2021 – "Real Magic"




Italy


1959 – Il miglior Ristoro (Coca-Cola refreshes you best)
1963 – Tutto è meglio con Coca Cola (Everything is better with Coke)
1963 – Tutto va meglio con Coca Cola (Things go better with Coke)
1969 – Coca Cola da più vita (The Real Thing)
1982 – Coca-Cola di più (Coke is it)
1987 – Sensazione unica (You can't beat the feeling)
1993 – Sempre Coca-Cola (Always Coca-Cola)
1999 – Enjoy
2001 – Life tastes good
2006 – Taste the coke side of life
2007 – Make every drop count
2008 – Vivi il lato Coca Cola della vita (Long live the Coca-Cola side of life)
2009 – Stappa la felicità (Open Happiness)
2009 – Vivi la musica e accendi l'estate (Experience music and light up the summer)
2010 – Buon appetito con Coca-Cola (Enjoy your meal with Coca-Cola)
2011 – Open Happiness
2013 – Stappa la felicità (Open Happiness)
2016 – Taste The Feeling
2021 – "Real Magic"




Japan


1962 – スカッとさわやかコカ・コーラ (Sukattosawayaka koka kōra, 'Sparkling and refreshing Coca-Cola')
1976 – Come on in. (Drink) Coke.
1980 – Yes Coke Yes
1985 – Coke is it.
1987 – I feel Coke.
1991 – さわやかになるひととき。 (Sawayaka ni naru hitotoki, 'A moment that refreshes')
1993 – Always Coca-Cola
2000 – Enjoy
2001 – No Reason
2004 – Special Magic
2007 – The Coke Side of Life
2010 – Open Happiness
2012 – Refreshing & Uplifting
2016 – Taste The Feeling
2021 – "Real Magic"




Pakistan


Coca Cola Hi to hay jo sab ko khooshiyan dai ('Only Coca Cola makes everyone happy')
Khulein Khushian ('Open Happiness')
Kha Le Pee Le Jee Le ('Eat Drink Live')
Aao mil kar khayen ('Come Eat Together')
Piyo Zara Jhoom K ('Drink in Excitement')
Maza Har Lamhe Ka ('Fun of every Moment')
Zaalima Coca-Cola Pila Dey ('O Tyrant! Feed me Coca-Cola')
2017 – Tadını Çıkar ('Taste The Feeling')
2021 – "Real Magic"




Philippines


1912 – Drink Coca Cola
1923 – Enjoy Life
1954 – Ice Cold Coca Cola
1971 – I'd Like To Buy The World A Coke
1976 – Coke Adds Life
1982 – Coke Is It!
1988 – Can't Beat The Feeling
1991 – Coca Cola Is It!
1994 – Always Coca-Cola
1998 – Nothing refreshes like the real thing.
2000 – Enjoy Coca Cola
2001 – Buti na lang, nag Coca-Cola ka muna.
2003 – Coke Ko To!
2005 – Kasama ka.
2006 – Buhay Coke Buksan Mo!
2008 – "Great Taste, Zero Sugar" (for Coca-Cola Zero)
2009 – Mag Smile Sa Buhay, Mag Coke Araw Araw!
2010 – Open Happiness
2011 – Coke Mismo!
2012 – 100 Taon ng Saya Sa Coke!
2013 – Sino Napasaya Mo Today?
2013 (Christmas) – Coke With Names!
2014 – Breaktime is Coca-Cola Time
2014 – Share A Coke Sa Saya
2015 – Mag Coke Timeout Na!
2015 (Christmas) – Ngayong Pasko, Anong Wish Mong Moment?
2016 – Taste The Feeling
2020 – Together Tastes Better
2021 - Real Magic




Poland


1971 – Coca-Cola orzeźwia". ('Coca-Cola refreshes')
1982 – Coca-Cola to jest to! – Agnieszka Osiecka ('Coke is it!')
1993 – Zawsze Coca-Cola ('Always Coca-Cola')
2000 – Coca-Cola: co za radość ('Coca-Cola: such a joy') — part of international "Enjoy!" branding; created by professor Jerzy Bralczyk, authority in linguistics.
2007 – Witaj po radosnej stronie życia ('Welcome to the Coke side of life')
2011–2017 – Otwórz Szczęście ('Open Happiness')
2017 – Spróbuj ('Taste The Feeling')
2021 – Prawdziwa Magia ('Real Magic')




Russia


1993 – Всегда Coca-Cola (Vsegda Coca Cola, 'Always Coca-Cola')
2010 – Coca-Cola идет в дом!" (Coca Cola idet v dom!, 'Coca-Cola is going to the house!')
2011–2015 – Открой Счастье" (Otkroy Schast'ye, 'Open Happiness')
Вливайся!" (Vlivaisya)
2016 – Попробуй. Почувствуй! ('Taste The Feeling')
2021 – Магия Момента ('Magic Moments')




Czech Republic


1982? – Coca-Cola.To je ono! ("This is it!")
1990 – Coca-Cola je to pravé! ("The Real Thing!")
1994 – Vždy Coca-Cola ("Always Coca-Cola")
1994 (Special) – Všechny jsou teď Jo-Jo ("All of them are Yo-yo")
1995 – Osvěžení, jaké jste ještě nezažili! ("Refreshment you have yet to experience!") (for Coca-Cola Light)
1996 (Special) – Celosvětový Olympijský partner ("World partner of the Olympics")
1996 – Žij jinak! ("Live differently!") (for Coca-Cola Cherry)
1996 (Christmas) – Coca-Cola, to pravé Vánoční osvěžení ("Coca-Cola, the real Christmas refreshment")
1997 (Special) – Coca-Cola je k jídlu to pravé ("Coca-Cola Is Good With Food")
1997 – Překvapení pod každým víčkem "(Surprise under every cap")
1997 (Christmas) – To pravé Vánoční osvěžení! ("The real Christmas refreshment")
1998 – Žízeň uhasí, mysl osvěží ("Quenches thirst, refreshes mind")
1998 – Už pro ten pocit ("Just for the feeling") (for Coca-Cola Light)
1999 (Special) – Osvěž se a vyhraj! ("Refresh yourself and win!")
200x – Pravá chuť. Zero cukr. ("Real taste. Zero sugar") (for Coca-Cola Zero)
2000–2002 – Vychutnejte si! ("Enjoy!")
2001 (Christmas) – Vychutnejte si to pravé Vánoční osvěžení ("Enjoy the real Christmas refreshment")
2002 – Chuť, kterou miluje celý svět ("A taste the whole world loves")
2002–2003 (Special) – Osvěž se na Ex! ("Refresh yourself in one shot")
2003 – Chihuahua! Spolu na jedné vlně! ("Chihuahua! Together on one wave!")
2003 (Christmas) – To pravé Vánoční osvěžení ("The real Christmas refreshment")
2004 – Vždy osvěží ("Always Refreshes")
2006 – Ber život s radostí ("Enjoy life with happiness")
2006 – Neodolatelná chuť ("Irresistible taste") (for Coca-Cola Light)
2007 (Christmas) – Podělte se o kouzlo Vánoc ("Pass On The Christmas Spirit")
2008 (Christmas) – Vánoce s chutí ("Christmas with taste")
2009 – Radost otevřít ("Open joy")
2012 – Pravá chuť. Nula cukru. Je to možné? ("Real taste. Zero sugar. Possible?") (for Coca-Cola Zero)
2016 – "Taste the Feeling"
2021 – "Real Magic"




References






External links



Official Coca-Cola website
The Coca-Cola Company

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