• Source: Marine Serre

Marine Serre is a French fashion designer and sustainability advocate known for her innovative approach to luxury fashion. Her designs, which frequently incorporate recycled materials, address global issues and challenge traditional notions of luxury. Serre's work is highlighted for its technological forward-thinking and its commitment to blending art, functionality, and environmental consciousness.(born December 13, 1991) She won the 2017 LVMH Prize for Young Fashion Designers.




Early life


Serre was born in Brive-la-Gaillarde near Corrèze, France. She studied in Marseille and after two years she moved to Belgium, to attend La Cambre, from where she graduated with high honours in 2016.
Serre was born in a small village in France, where her she quickly developed an interest in fashion at a young age. Her interest was cultivated at La Cambre Mode(s) Belgian Fashion Design Academy, an institution renowned for establishing some of the industry’s most creative talents. During her time there, she worked with iconic designers such as Raf Simons at Dior, which provided her with a strong foundation in luxury fashion.




Career


Serre's graduation show "Radical Call For Love" in 2016 sparked the interest of international stores such as The Broken Arm and Dover Street Market. This collection debuted the crescent moon motif that has become a signature for her brand. After graduating from La Cambre, she held internships working under Sarah Burton at Alexander McQueen, Matthieu Blazy at Maison Margiela and Raf Simons at Dior. She worked in Paris for a year as a designer for Balenciaga while also working on her own line.
Serre made her runway debut in February 2018 in Paris. Her collections have been met with critical and commercial acclaim, and her brand is stocked internationally at Dover Street Market, Nordstrom, SSENSE, and more. Her work focuses on innovation and sustainability, with a minimum of 50% of her collection consisting of upcycled material, such as old lace table cloths and vintage silk scarves. In 2019 she became the first to collaborate with an air-filtration mask company to produce her branded air purifying masks.
Numerous celebrities have been seen wearing Marine Serre, including Kylie Jenner, A$AP Rocky, Yung Miami, and Beyoncé. In particular, Beyoncé wore a catsuit from the line in her 2020 Black is King project and commissioned a custom catsuit for her 2023 Renaissance World Tour.
Her work is considered a prime example of eco futurist ideology in fashion. Eco futurism involves exalting nature, promoting sustainability, and replacing the machine-focused vision of the future with a reverence for the Earth. Her latest collection showcases filmed vignettes of people wearing her repurposed garments while engaging in everyday activities.
Marine Serre made her debut at Paris Fashion Week in 2018, where she quickly gained attention for her unique designs and bold vision. Her work involves the usage of anti-pollution masks, upcycled jeans, and garments made from recycled fabrics, all of which are used as inspiration due to the major global challenges of today’s economy. Serre's designs are known for their use of deadstock materials, a practice that has redefined the concept of luxury by showcasing regeneration and sustainability.
To support her innovative supply chain, Serre employs over 70 people who assist in sourcing and reworking deadstock materials. Her efforts aim to prove that the fashion industry can adopt a supply chain model based on regeneration, challenging the traditional practices of wasteful production.
https://www.businessoffashion.com/people/marine-serre-1/#:~:text=After%20working%20for%20Demna%20Gvasalia,blurring%20couture%20and%20sportswear%20lines
https://www.voguebusiness.com/fashion/marine-serres-radical-reset-all-female-leadership-to-push-deadstock-as-luxury




Impact on the Fashion Industry


Serre’s work addresses the environmental impact of the fashion industry, a sector often criticized for its unsustainable practices. While many large brands market themselves as “sustainable,” these efforts are often limited and serve as marketing tools rather than substantive reform. In contrast, Serre integrates sustainability into every facet of her designs, setting a new standard for what it means to be a sustainable luxury brand.
Her innovative approach has inspired a shift in the industry, encouraging both established and emerging designers to prioritize environmental and social issues. By proving that sustainability and luxury can coexist, she has paved the way for a new era of meaningful, purpose-driven fashion.
https://www.voguebusiness.com/fashion/marine-serre-from-fashions-upcycling-darling-to-established-brand




Her Legacy Today


Marine Serre's impact continues to resonate in the fashion industry. While some of her designs, such as anti-pollution masks, gained relevance and recognition during the COVID-19 pandemic, her commitment to sustainability remains vital. Her work has influenced a new generation of designers and highlighted the importance of addressing global challenges through creative innovation.
Serre’s approach has sustained her relevance and contributed to transforming the landscape of luxury fashion. Her focus on regeneration serve as a blueprint for the future of the industry.




References



Business of Fashion. (n.d.). Marine Serre. https://www.businessoffashion.com/people/marine-serre-1/#:~:text=After%20working%20for%20Demna%20Gvasalia,blurring%20couture%20and%20sportswear%20lines.
Hendriksz, V. (2023, January 25). Marine Serre: From fashion’s upcycling darling to established brand. Vogue Business. https://www.voguebusiness.com/fashion/marine-serre-from-fashions-upcycling-darling-to-established-brand
Milligan, L. (2023, September 30). Marine Serre's radical reset: All-female leadership to push deadstock as luxury. Vogue Business. https://www.voguebusiness.com/fashion/marine-serres-radical-reset-all-female-leadership-to-push-deadstock-as-luxury

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