• Source: Trademark symbol

The trademark symbol ™ is a symbol to indicate that the preceding mark is a trademark, specifically an unregistered trademark. It complements the registered trademark symbol ® which is reserved for trademarks registered with an appropriate government agency.
In Canada, an equivalent marque de commerce symbol, (U+1F16A 🅪 RAISED MC SIGN) is used in Quebec. Canada also has an official mark symbol, ⟨Ⓜ⟩, to indicate that a name or design used by Canadian public authorities is protected. Some German publications, especially dictionaries, also use a Warenzeichen grapheme, (U+1F12E 🄮 CIRCLED WZ), which is informative and independent of the actual protection status of the name.




Use


Use of the trademark symbol indicates an assertion that a word, image, or other sign is a trademark; it does not indicate registration or impart enhanced protections. Registered trademarks are indicated using the registered trademark symbol, ®, and in many jurisdictions it is unlawful or illegal to use the registered trademark symbol with a mark that has not been registered.
The service mark symbol, ℠, is used to indicate the assertion of a service mark (a trademark for the provision of services). The service mark symbol is less commonly used than the trademark sign, especially outside the United States.
In recent years, the trademark symbol has seen use on social media in an ironic fashion, highlighting a concept as if it were important enough to warrant its own trademark, for example, "Official Bisexual Haircut™". This is a non-standard usage of the symbol, which confers no special legal rights.




Keyboard entry



ChromeOS: Ctrl+⇧ Shift+U 2122
UK Extended keyboard: AltGr+⇧ Shift+8. (AltGr and *)
HTML: ™ or ™
LaTeX: \texttrademark
Linux (and similar): Ctrl+⇧ Shift+U 2122 and/or ComposeTM
macOS: ⌥ Opt+2 (or ⌥ Opt+⇧ Shift+2 or ⌥ Opt+⇧ Shift+D or ⌥ Opt+⇧ Shift+T on certain layouts)
Windows: Alt+0153 (on the numeric keypad)




Non-standard substitutions


The letters ⟨T⟩ and ⟨M⟩ are sometimes seen paired in an attempt to emulate the trademark symbol. Methods include

(TM), the letters in normal form, enclosed in parentheses
TM, the letters written in small caps, on the baseline
TM, the letters written as superscripts, as in mathematical exponentiation
ᵀᴹ, using symbols from the Phonetic Extensions block in Unicode




See also



Trademark law
Australian trademark law
Canadian trademark law
China trademark law
United Kingdom trademark law
United States trademark law
Indian trademark law




References

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