- Source: WINC-FM
WINC-FM (105.5 FM) is a hot adult contemporary-formatted radio station licensed to Berryville, Virginia, serving the Northern Shenandoah Valley. WINC-FM is owned by Darrin Jones, through Euclid Avenue Properties, LLC.
History
In November 2020, the then-WXBN flipped to hot adult contemporary, assuming the hot adult contemporary format and "WINC-FM" (pronounced "Wink FM") branding previously heard on the Winchester-based 92.5 frequency (which was in the process of being sold to the Educational Media Foundation). The station would take over the WINC-FM legacy callsign on December 29, 2020.
On April 30, 2021, Centennial Broadcasting announced it was selling WINC-FM and sister station WZFC to Fairfax, Virginia-based Metro Radio, Inc. for $225,000. Fellow sister station WINC was not included in the sale. Allen B. Shaw, Centennial's president and CEO, said in a May 2021 interview with The Winchester Star that Metro Radio, Inc. had had insured Shaw "they do not intend to" change the format of WINC-FM and WZFC. Shaw further said Metro thought WZFC's format was "probably the best format for the Winchester market" for ad revenue.
On June 30, long-time morning show host Barry Lee signed off after 37 years at the station. Hours later, long-time afternoon host Paula Kidwell would also sign off. The sale of WINC-FM and sister WKDV-FM was completed the same day.
WINC-FM was acquired by funeral home operator Darrin Jones, through his Euclid Avenue Properties, effective December 12, 2022. Following the sale's completion, on December 16, 2022, WINC-FM began stunting with Christmas music, ahead of an announcement to be made on January 5, 2023, at 10:55 a.m. At that time, the station relaunched its hot adult contemporary format from a new Winchester studio; Metro Radio had operated the station from Fairfax, with the intent of serving Leesburg. WINC-FM is operated in conjunction with its former AM sister station, which had been sold in the interim to Todd Bartley's Colonial Radio Group of Williamsport and renamed WZFC; the arrangement saw the AM station reclaim its former WINC call sign.
References
External links
Official website
Facility details for Facility ID 60363 (WINC) in the FCC Licensing and Management System
WINC in Nielsen Audio's FM station database