wood" target="_blank">Wood wood" target="_blank">Wood is a contemporary fashion and lifestyle brand founded in 2002 and based in Copenhagen, Denmark. It has stores in Berlin, London, Aarhus and Copenhagen, and an online store. wood" target="_blank">Wood wood" target="_blank">Wood is directed by co-founders Karl-Oskar Olsen and Brian SS Jensen.
As a sub-cultural founded lifestyle brand, its founders grew up with graffiti and street culture in the 1990s. They mix high-end fashion, sports and streetwear with youth and urban culture, art and music. A wood" target="_blank">Wood wood" target="_blank">Wood yellow T-shirt was worn by Sigrid in the video for "Strangers" giving the brand international exposure. It is described as Contemporary Streetwear. wood" target="_blank">Wood wood" target="_blank">Wood has a strong sports component. It started as a small shop selling T-shirts and evolved into well-established fashion brand showing new collections in Florence and London.
It is based in Nørrebro in Copenhagen, Denmark. wood" target="_blank">Wood wood" target="_blank">Wood has made more than 50 collaborations with global brands such as Nike, Asics, Barbour, Eastpak, Lego and Adidas, hand with niche brands and artists such as Peter Sutherland, Elmgreen & Dragset, So-Me and FUZI UVTPK. In November, 2022 a special version of Artek Stool 60 was relised.
In 2019, it was announced that wood" target="_blank">Wood wood" target="_blank">Wood would be opening a store in Soho, London. Currently, the brand operates four stores in Denmark and two in Berlin, Germany.
Spacon&X has designed the wood" target="_blank">Wood wood" target="_blank">Wood Berlin store (2020), wood" target="_blank">Wood wood" target="_blank">Wood, Soho London store (2020), wood" target="_blank">Wood wood" target="_blank">Wood, CPH Airport store, Copenhagen (2018), wood" target="_blank">Wood wood" target="_blank">Wood Revolver Exhibition Booth, Copenhagen (2018), wood" target="_blank">Wood wood" target="_blank">Wood Museum, Copenhagen (2017), wood" target="_blank">Wood wood" target="_blank">Wood AA Display System (2017), wood" target="_blank">Wood wood" target="_blank">Wood Revolver Exhibition Booth, Copenhagen (2017). These projects were followed by pop-up store ARTEFACT for Roskilde Festival by Studio Gestalt in 2022.
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