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      Alan Beat Frei (born 27 March 1982) is a Filipino-Swiss curler, entrepreneur and economist.


      Education


      Alan Frei studied Sinology at the Nanjing Normal University in China and later finance at the University of Zurich (UZH)


      Business career


      Frei from 2004 to 2014 pursued 50 failed business ideas and eight startups.
      In 2014, he along with Lukas Speiser founded Amorana, a sex toy and lingerie online shop of which he sold a majority stake to the Lovehoney Group in 2020. He founded the start-up Center at the University of Zurich.
      Post-Amorana, Frei founded the Alan Frei Company. The business focuses on creating content and products for a life hacker community. Additionally, he works part-time as a freelance Uber Eats driver.


      Curling career


      Alan Frei as part of a bid to lose weight aimed to compete in the 2026 Winter Olympics. Frei initially tried getting into cross-country skiing but dropped the sport after he found he has "no talent" in it. In April 2023, he took up curling and found a coach who Frei taught entrepreneurship.
      Frei was scouted by former Swiss professional curler Marcel Käufeler and teammates Marc Pfister, Enrico Pfister, and Christian Haller who were looking for a fourth member to complete a Philippine men's national team. To be able to compete internationally they formed Curling Pilipinas, which joined the World Curling Federation within the year.
      Their first tournament was the 2023 Pan Continental Curling Championships (PCCC), held from October 29 to November 4 in Kelowna, British Columbia. His team placed second in the B division. At the 2024 Pan Continental Curling Championships Frei and his team made the finals and moved up to the A Division for the 2025 championship. They also earned a spot at the 2025 Pre-Olympic Qualifying Tournament. The rink would also go on to represent the Philippines at the 2025 Asian Winter Games, where they would win the gold medal, beating South Korea 5–3 in the final. This was the first medal of any colour for the Philippines in the history of the Asian Winter Games, and the first gold medal at the Asian Winter Games for any Southeast Asian Country.


      Personal life


      Frei's mother is a Filipino, specifically a Cebuano woman.
      He reduced his possessions to 70 items and, by October 2020, had decided to give up his apartment, has been staying in hotels instead for the last three years in at least 53 countries. As of 2022, Frei has ended this practice.
      Frei hosts a podcast and YouTube channel. He holds Swiss and Filipino citizenship.


      References




      External links


      Official website
      Interviews on Schweizer Radio und Fernsehen:
      "Alan Frei: «Der grösste Gewinn ist die Freiheit»"
      "Alan Frei: «Meine Freunde sind keine Minimalisten»"
      Alan Frei: How To Build A Successful Multimillion E-Commerce Startup

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