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      • Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG) or convenience goods, are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, and other consumables.
      Fast-moving consumer goods have a high inventory turnover and are contrasted with specialty items, which have lower sales and higher carrying charges. Many retailers carry only FMCGs, particularly hypermarkets, big box stores, and warehouse club stores. Small convenience stores also stock fast-moving goods; the limited shelf space is filled with higher-turnover items.


      Characteristics


      The following are the main characteristics of FMCGs:

      From the consumer perspective
      Frequent purchases
      Low engagement (little or no effort to choose the item)
      Low prices
      Short shelf life
      Rapid consumption
      From the marketer perspective
      High volumes
      Low contribution margins
      Extensive distribution
      High inventory turnover


      Shelf space


      Between 2009 and 2023, shelf space in the U.S. supercenters and supermarkets decreased by 5 and 3.3 percent, respectively. This reduction has intensified competition for shelf space among brands, as the number of products available has increased. Retailers often charge slotting fees to brands for product placement. While some well-established brands may avoid these fees, the average cost can range from $100 per item per store to significantly higher amounts.


      Consumer packaged goods companies


      Well-known CPG manufacturing companies include:

      Nestlé
      Procter & Gamble
      Essity
      PepsiCo
      Unilever
      AB InBev
      L’Oréal
      Coca-Cola
      Mondelez International
      Mars Wrigley
      Kraft Heinz
      Heineken
      Kellogg's


      Rural consumers


      Consumers in rural areas typically purchase goods from nearby towns and villages. A recent shift in consumer purchase behavior toward purchasing locally has prompted the need for better local promotional efforts to generate brand awareness in small towns. FMCGs play a large part in the economy, as they are inelastic products that touch every part of consumer life. Businesses that supply FMCGs to rural communities can help provide employment opportunities and reduce the cost of such products in those rural areas. For instance, FMCGs represent the fourth-largest sector in the Indian economy and generate employment for more than three million people in downstream activities.


      ISIC definition


      The retail market for FMCGs includes businesses in the following International Standard Industrial Classification (ISIC) (Revision 3) categories:

      Supplier industries for FMCGs include:


      See also


      Category management
      Mass production
      Trade promotion management
      Shelf-ready packaging


      References

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    Fast-moving consumer goods - Wikipedia

    Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG) [1] or convenience goods, are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods , beverages , toiletries , candies , cosmetics , over-the-counter drugs , dry goods , and other consumables .

    Fast-Moving Consumer Goods (FMCG) Industry: Definition, …

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    FMCG Meaning Explained: Understanding Fast-Moving Consumer Goods

    08 Nov 2024 · FMCG, or Fast-Moving Consumer Goods, refers to products that have a short shelf life, high sales volume, and low costs, making them essential in everyday consumer life. The FMCG sector significantly contributes to the economy by driving sales and creating jobs, while also heavily influencing consumer behavior and marketing strategies.

    What is FMCG? Understanding the Fast-Moving Consumer Goods ...

    The Fast-Moving Consumer Goods (FMCG) industry is a crucial part of the global economy, significantly contributing to a country's Gross Domestic Product (GDP) and job creation. As a key driver of consumer spending, FMCG plays an important role in various economic sectors, particularly retail and distribution, by generating demand for various ...

    Fast-Moving Consumer Goods (FMCG) - Overview, Examples, Jobs

    Fast-moving consumer goods (FMCG), also called consumer packaged goods (CPG), refer to products that are highly in-demand, sold quickly, and affordable. Such items are considered “fast-moving” as they are quick to leave the shelves of a store or supermarket because consumers use them on a regular basis.

    What is FMCG (Fast Moving Consumer Goods)? A 2024 Guide

    31 Okt 2023 · An FMCG company, short for Fast-Moving Consumer Goods company, is an entity that specializes in the production and sale of consumer products with a short shelf life. These products are typically used on a daily or frequent basis, making them an integral part of consumers' lives.

    Fast-Moving Consumer Goods: Definition, How They Work, Types ...

    23 Okt 2024 · Fast-moving consumer goods (FMCGs) are products that sell quickly and at a low cost, characterized by high demand and short shelf life. These goods include everyday items such as food, beverages, toiletries, and over-the-counter medications. The FMCG industry is highly competitive, driven by large sales volumes and heavy marketing investments.

    Fast-Moving Consumer Goods (FMCG): Definition, Examples and ...

    18 Apr 2024 · Fast-moving consumer goods (FMCG) are products that consumers use on a regular basis that need to be replenished often. These goods cover a variety of categories, including beverages, food, clothing and personal care items.

    Fast-Moving Consumer Goods (FMCG): Understanding the …

    19 Sep 2024 · Fast-moving consumer goods, also known as consumer packaged goods, refer to products that sell quickly and at a relatively low cost. These items have a short shelf life due to high consumer demand or perishability, such as fresh produce, dairy products, meats, processed foods, beverages, toiletries, medicines, cleaning supplies, and cosmetics.

    What is FMCG? | The ultimate guide to the FMCG Industry ...

    16 Agu 2021 · Fast Moving Consumer Goods (FMCG) covers a huge and diverse range, but many still wonder what exactly that range consists of. Popular goods are personal care products, toothpaste, laundry detergents, and just about any food. There are also goods for upscale needs, such as (non-) alcoholic beverages.