• Source: Adam Ferrier

      • Adam Ferrier is an Australian psychologist, writer and creative strategist.


      Education


      Ferrier holds bachelor's degree in Commerce and Arts (Psychology) from Murdoch University, Postgraduate Diploma in Applied Psychology from Bond University and Master of Psychology (clinical) from Western Sydney University. His masters thesis was on 'Identifying the underlying constructs of cool people' (Published on Figshare).


      Career


      Ferrier started work for Corrective Services NSW as a psychologist, before joining marketing consultancy Added Value, here he was a cool hunter and also published his thesis on cool. He then left to work at Saatchi & Saatchi as a strategic planner.
      Ferrier then co-founded Naked Communications, APAC. Naked embraced a behavioural change model whilst building brands and was one of Australia's most successful agencies. After selling Naked Adam co-created THINKERBELL - where he practices 'measured magic' - bringing together marketing science and hard core creativity. Thinkerbell was named Mumbrella's Creative and PR and Full Service Agency of The Year. THINKERBELL now has approximately 180 people with offices in Sydney, Melbourne and Auckland


      = Media career

      =
      Ferrier co- hosts a podcast called Black T-Shirts: XXL Creativity for Business, and co-hosts Disrupt Radio's Enterprise Breakfast with Libbi Gore. He is a regular panelist on TV shows Gruen, The Project, Sunrise #mastersofspin, Celebrity Apprentice, Australia's Next Top Model, and Man Up. He had a weekly segment on national radio station MMM, and ABC, where he campaigned against the evils of smoking . He has commentated and/or written for TIME, The Australian, Mumbrella', B&T, Fast Company, The Guardian and the Wall Street Journal.


      Selected publications


      Ferrier has published two books on marketing: The Advertising Effect: How to Change Behaviour (Oxford, 2014) and Stop Listening to the Customer: Try Hearing Your Brand Instead (Wiley, 2020). He has also contributed to other books and has created a best selling board game, subsequently translated into several languages called The Analyst ('It's like reading your best friends diary), published by After8 Games.


      Personal Life


      Ferrier is married to Anna, and has two children.


      References

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