- Source: Advertising industry
The advertising industry is the global industry of public relations and marketing companies, media services, and advertising agencies. Several large advertising agencies, including WPP plc, Omnicom, Publicis Groupe, Interpublic and Dentsu, are among the industry's largest. It is a global, multibillion-dollar business that connects manufacturers and consumers. The industry ranges from nonprofit organizations to Fortune 500 companies.
In the United States, there are more than 65,000 advertising agencies employing nearly 250,000 employees with annual revenues of $166.8 billion as of 2014. In 2016, global advertising sales reached $493 billion. For 2017 it was estimated that digital ad sales were first to surpass the TV market.
Trade associations
Trade associations representing parts or all of the advertising industry include:
Advertising Association, a London-based trade association representing United Kingdom-based advertising agencies
American Advertising Federation, a Washington, D.C.-based trade association representing U.S.-based agencies
Association of National Advertisers, a New York City-based association representing U.S. marketing agencies and companies
International Advertising Association (IAA)
Programs
AdChoices
Google Ads
Microsoft Advertising
References
Kata Kunci Pencarian:
- Slogan iklan
- Caijing
- McCann (perusahaan)
- 2NE1
- British Phonographic Industry
- Privasi mesin pencari
- Vina Muliana
- Iklan alkohol
- The Guardian
- Sofjar
- Advertising industry
- Advertising
- List of advertising awards
- History of advertising
- Online advertising
- Rory Sutherland (advertising executive)
- FCB (advertising agency)
- Madison Avenue
- Billboard
- Interactive Advertising Bureau
