- Source: Armor All
Armor All is an American brand of car care products that is manufactured by Armored AutoGroup of Danbury, Connecticut, United States. The company markets sprays, gels, liquids, and wipes to clean, shine, and protect interior and exterior automobile surfaces.
According to patent documents, Armor All typically contains water, PDMS (silicone), diethylene glycol, glycerin, and various additional chemical compounds.
Background and history
= Invention
=The chemical formula for Armor All was invented by polymer chemist Joe Palcher in 1962. He began selling it in 1966 under the name Trid-on (no dirt spelled backwards). It was initially sold out of the Briggs Cunningham Automotive Museum in Costa Mesa, California.
It quickly grew in popularity selling through periodicals like Hot Rod Magazine.
= Armor All
=Car enthusiast and salesman Alan Rypinski discovered Trid-on in 1972 while trying to restore a 1959 Jaguar. He bought the rights to Trid-on and renamed the product as Armor All Protectant. The first test products were called RT-10 and GT-10. The following year, he launched Very Important Products Inc. to market it. Rypinski made $220,000 in sales the first year. In 1976, he patented Armor All Protectant.
In 1979, Rypinski had reached $80 million in sales. He sold Very Important Products and the Armor All brand for $50 million to the San Francisco-based consumer products company McKesson Corporation. Rypinski stayed on as a consultant.
By the 1980s, Armor All controlled over 90% of the market and was being used on everything from cars to briefcases and golf bags. In 1982, Armor All introduced a car wash formula as an alternative to common dish soap. In 1986, the company introduced Clean Start car cleaner. At the same time, McKesson began shedding stock with an initial public offering of Armor All that cut its stake in the company to 83%. Armor All's sales exceeded $100 million that year.
In 1988, it introduced Armor All Car Wax, entering the car wax space and competing directly with Rain Dance and Turtle Wax. By this time, market research indicated the Protectant was in 25 million U.S. homes, about 33% of all domestic households. It also purchased Borden, Inc.'s car care products line, which included well-known name brands such as Rain Dance, Rally, and No. 7. This acquisition significantly broadened the company's product line and put Armor All in control of 38% of the wash-and-wax market.
By 1990, the company's net income dropped to less than $20 million, and then sharply worsened to less than $7 million in 1991.
The company introduced its Tire Foam Protectant in 1992. Sales climbed from a 1990s low of $134 million in 1993 to $217 million in 1995 (fiscal year ended March 31, 1995), as net income climbed back toward $25 million. For the remainder of the decade, Armor All developed the Armor All brand name with a focus on international growth and the introduction of new products.
Nielsen CDG UK was appointed car care distributor for Armor All products by Clorox UK. Nielsen CDG is part of the Convenience Distribution Group supplying petrol (gasoline) stations in the United Kingdom.
In October 1996, Armor All purchased Car-Rex, a German maker of car appearance products, coolants, air fresheners, and antifreeze, from Werner & Mertz. Car-Rex was merged into its German operations.
= Clorox ownership
=By the mid-90s, McKesson had reduced its stock in Armor All to 55%. In November 1996, Clorox announced its intention to acquire Armor All for $408 million by the end of the year. At this time, Armor All reported $186 million in revenue and led the automotive cleaning products market with a 30% share. In 2000, Armor All Wipes were introduced to the market.
= Present
=In 2010, Clorox sold Armor All and STP to Avista Capital Partners. It named the business Armored AutoGroup. In 2008, Armor All released a complete line of automotive vacuums. In April 2015, the Armored AutoGroup was acquired by Spectrum Brands. Energizer bought the Spectrum Brands auto care business unit (including Armor All, STP and A/C Pro) for $1.25 billion in cash and stock in November 2018.
The company introduced Ultra Shine Wash Wipes and Ultra Shine Wax Wipes in 2017, aimed at urban millennials who don't have access to traditional car washing accoutrements. It started selling air fresheners in 2018.
References
External links
Armor All homepage
Armor All MSDS-Material Safety Data Sheets
Armored Autogroup dated after Jan. 2011
The Clorox Company dated before Jan. 2011
Kata Kunci Pencarian:
- Iron Man
- This Is Why
- Menpō
- Kobe Bryant
- Daftar merek rokok di Indonesia
- M-95 Degman
- The Promise (film 2005)
- Kapal tempur Jepang Yamashiro
- Kapal tempur kelas Sovetsky Soyuz
- Kapal tempur Model A-150
- Armor All
- All or nothing (armor)
- Armor (film)
- Body armor
- Slat armor
- List of body armor performance standards
- Armadillo
- Armor (novel)
- Plot armor
- Iron Man's armor (Marvel Cinematic Universe)
Blue Beetle (2023)
Action, Adventure, Bioskop Online, BioskopKeren, Cinemaindo, Dewanonton, Drakor ID, DrakorIndo, DramaQu, Dunia21, DutaFilm, Ganool, gudangmovie, IndoXX1, Indoxxi, KorDramas, LayarKaca21, Layarkaca21 INDOXXI, LK21, LK21 XXI, Nonton drama, Nonton Movie, Pahe.in, PusatFilm21, Science Fiction, USA
Ángel Manuel Soto
No More Posts Available.
No more pages to load.
