• Source: Asymmetric competition

Asymmetric competition is a form of business competition in which firms compete in some markets or contexts but not in others. In such cases, a firm may choose to allocate competitive resources and marketing actions among its competitors out of proportion to their market share. It can be visualized using techniques such as multidimensional scaling and perceptual mapping.




Forms


Firm A competes with B in some markets, but not others.
Firm A competes with B over certain attributes (such as reliability engineering and design) but not over others (price).
Firm A considers B a competitor, but B does not consider A a competitor.
Firm A does not consider B a competitor, but consumers see A's products as competing with B's products.




See also


Coopetition
Product differentiation
Non-price competition
Information asymmetry
Multimarket contact
Size-asymmetric competition
Outline of organizational theory




References

Kata Kunci Pencarian:

• Monsanto
• Asymmetric competition
• Size-asymmetric competition
• Competition (biology)
• Competition
• Interspecific competition
• Information asymmetry
• Asymmetric warfare
• Bertrand competition
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• Canopy (biology)