• Source: Banana Flavored Milk

Banana Flavored Milk (Korean: 바나나맛 우유) is a South Korean milk beverage produced by Binggrae in Korea.




Flavor


The beverage consists of approximately 80 percent milk and a comparably small amount of banana flavor. Other regular flavors include strawberry, melon, banana light, and coffee. Additionally, Lychee, peach, mandarin, mulberry, and pumpkin-sweet potato were, or are currently, seasonal flavors.




History


Introduced in 1974, banana flavored milk sells 800,000 bottles per day in Korea, and around 5.3 billion bottles have been sold across the country as of 2010. According to the manufacturer, Binggrae, sales in 2014 alone totalled 150 billion South Korean won. The bottle's design is inspired by traditional Korean jars. As stated by the company, it initially decided to use a polystyrene bottle to differentiate its product from the glass bottles and plastic packages that were prevalent as milk containers in 1970s. The bottle has an overhanging lip which prevents the milk from dripping onto the drinker's face. In the 1970s, the Korean government wanted to encourage citizens to drink more milk, so Binggrae created a banana-flavored milk, capitalizing on the fact that bananas were considered a luxury at the time. They believed consumers would be enticed to purchase their milk for a taste of the fruit. The popularity of banana flavored milk has increased after celebrities such as BTS singer Jungkook were seen drinking the milk. Its popularity is evident worldwide, with the drink ranking in the top 3 Flavored Milks on Amazon Best Sellers lists as of June 2024.




Global expansion


Banana-flavored milk was first exported to the United States and is sold in numerous other countries including mainland China (and Hong Kong), Taiwan, Japan, Canada, New Zealand, Thailand, Malaysia, Vietnam, and Cambodia. This expansion helped to increase sales from 700 million Korean Won to 15 billion Korean Won by 2013. Many Thai consumers came to the Korean Pavilion of the Bangkok Food Fair held on the 31 May 2017 to the 4 June 2017 to taste the product.




See also


Papaya milk
Watermelon milk
Strawberry milk




References






External links



Banana Flavored Milk on Facebook
Official website

Kata Kunci Pencarian:

• Daftar hidangan nasi
• Banana Flavored Milk
• Flavored milk
• Banana milk
• Binggrae
• Kim Ah-young
• Cooking banana
• Watermelon milk
• Avil Milk
• Papaya milk
• Pocky