- Source: Bench (Philippine clothing brand)
Bench (stylized as bench/ or BENCH/) is a Philippine clothing and lifestyle brand owned by Suyen Corporation. They sell a range of clothing including casualwear, underwear, and sportswear, as well as bags, accessories, footwear, and fragrances.
History
Bench was established in 1987 by Ben Chan. Its first outlet was a small store selling men's t-shirts in an outlet of the SM Department Store (now SM Store). In 1991, Bench released its first television commercial featuring Filipino actor Richard Gomez as its endorser which set a standard on how the brand is promoted by its celebrity endorsers.
The company has since grown to include a ladies' line, underwear, fragrances, housewares, snacks and other lifestyle products. Bench has expanded to overseas territories, including the United States, Middle East, China, Myanmar, and Singapore.
In 2017, the first Bench Design Awards, a fashion design competition for young designers, was held.
The first Bench Cafe, named after the clothing line, opened in January 2018.
References
External links
Official website
Kata Kunci Pencarian:
- Bench (Philippine clothing brand)
- Bench
- Suyen Corporation
- Fashion and clothing in the Philippines
- Ben Chan (Filipino businessman)
- Oishi (Philippine brand)
- Marco Gumabao
- Edward Barber (actor)
- Allison Harvard
- Vivoree Esclito