- Source: Brand India
Brand world India is a phrase used to describe the campaign India is using to attract business. Basically the campaign is to project the attractiveness of India as an emerging destination for business in the fields of service sector, manufacturing, information technology, infrastructure, information technology enabled services, etc. The campaign uses both India as market for products and services as well as a destination for investment. The federal government is spearheading the campaign.
Amongst the leading organizations working on building Brand India is India Brand Equity Foundation (IBEF), an initiative of the Ministry of Commerce and Industry, Government of India. It aims to effectively present the India business perspective and leverage business partnerships in a globalising marketplace. IBEF regularly tracks government announcements in policy, foreign investment, macroeconomic indicators and business trends.
See also
Make in India
My Gov (India)
Act East policy
Digital India
India Inc
Books
Mongia, Sunanda. Brand India. ISBN 81-7646-469-4
Rangnekar, Sharif D. Realizing Brand India: The Changing Face of Contemporary India. ISBN 81-291-0610-8
News
Brand India: Now shining everywhere by Aparna Ramalingam (timesofindia.com)
References
Kata Kunci Pencarian:
- Ayam brand
- Suzuki Ertiga
- Kajol
- Nexian
- Shah Rukh Khan
- Mumbai
- Tamannaah Bhatia
- Daftar penghargaan dan nominasi yang diterima oleh Deepika Padukone
- Merek
- Mercédès Jellinek
- Brand India
- India Brand Equity Foundation
- Brand
- Louis Philippe (brand)
- Aditya Birla Fashion and Retail
- List of companies of India
- Seven (brand)
- Fastrack (brand)
- Parle-G
- Thums Up
