• Source: Consumer innovativeness

Consumer innovativeness is a construct that deals with how receptive consumers are to new products. Consumer innovativeness has been defined as a predisposition or propensity to buy or adopt new products or a preference for new and different experience.




References

Kata Kunci Pencarian:

• Consumer innovativeness
• Consumer behaviour
• Retail
• Fuerdai
• Variety seeking
• Consumer surplus for software products
• Jan-Benedict Steenkamp
• DRESSX
• Shopping
• Rajat K. Baisya