- Source: Corporate pathos
Corporate pathos is public relations jargon for the employment of emotional engagement techniques to help alter adverse public attitudes to a corporation.
In general, pathos refers to the use of an emotional appeal. The term "corporate pathos" describes the use of emotional arguments alongside rational explanations for organizations to convince audiences of their given position. The corporate pathos technique is used by businesses facing a crisis and an angry public.
References
Kata Kunci Pencarian:
- Corporate pathos
- Spin (propaganda)
- The Apartment
- Call to action (marketing)
- Andrew-Lee Potts
- Joe Somebody
- Techno-Optimist Manifesto
- Beef (TV series)
- Fun with Dick and Jane (2005 film)
- Back to School
