• Source: Erin Meyer

Erin Meyer (born August 22, 1971) is an American author and professor at INSEAD Business School, based in Fontainebleau, France. She is most known for writing the 2014 book, The Culture Map: Breaking Through the Invisible Boundaries of Global Business a study that analyzes how national cultural differences impact business. She is also known for co-authoring the book with Netflix CEO, Reed Hastings, No Rules Rules: Netflix and the Culture of Reinvention, which became a New York Times best seller in October 2020.
Meyer is a professor of management practice in the Organizational Behavior department at INSEAD, an international business school with campuses in France, Singapore and Abu Dhabi. She regularly speaks about cross cultural management and global teamwork.




Personal life


Meyer was born and raised in Minnesota. She has spent most of her adult life in Europe and Africa. Currently, she lives in Paris with her husband and two sons.




Career


Meyer's interest in cross-cultural management dates back to her years as a Peace Corps volunteer, teaching English in Botswana. Later, she worked in HR as a director at McKesson, then at HBOC and Aperian Global. She teaches cross-cultural management at INSEAD, where she is the programme director for the Leading Across Borders and Cultures programme and lectures internationally. She has studied, for nearly two decades, how people in different parts of the world build trust, communicate, make decisions and perceive situations differently, especially in the workplace. She is also a regular contributor to Harvard Business Review.
In 2017 and again in 2019 she was selected by the Thinkers50 as one of the world's most influential business thinkers.




= The Culture Map: Breaking Through the Invisible Boundaries of Global Business

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Meyer wrote her first book, The Culture Map: Breaking Through the Invisible Boundaries of Global Business in 2014. This book represents her collective research data from over thirty different countries. In the book she provides a framework for evaluating different cultures and then offers strategies for improving international success. She has identified 8 dimensions that capture most of the differences within and among cultures. Using this method, Meyer has also developed a self-assessment tool for Harvard Business Review, which helps in seeing where one falls on each of the eight scales.
The book received positive reviews from critics and the media. The Huffington Post wrote that "whether you're a corporate or traditional diplomat, global traveler, government official, or passionate world citizen, this is the one book you should not miss." and Forbes wrote that "The Culture Map stands out as a practical book to explain and frame a very difficult collection of concepts that are increasingly relevant today." In an article about the book, Inc. called it "superb."




References

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