• Source: Fasten (company)

Fasten Inc. was an American vehicle for hire company based in Boston, Massachusetts. Founded in 2015, it ceased U.S. operations in 2018 and was acquired by the Vezet Group.




History


Founded in 2015 by CEO Kirill Evdakov, CMO Roman Levitskiy and COO Vlad Christoff, Fasten was first launched in September 2015 in Boston. In its initial round of funding, Fasten raised $9.2 million, contributed wholly by chairman Evgeny Lvov. Using the company's mobile app, customers can send requests for rides, which are then dispatched to the nearest available drivers. Fasten has emphasized that for every trip completed by a driver, the company only takes $0.99 of the fare, a lower commission compared to competing transportation businesses such as Uber and Lyft, which both take a percentage of the fare. In its first year, Fasten made a revenue of $500,000.
In its first year in Boston, Fasten mostly targeted college students in the Boston and Cambridge area. The company offered promotions such as $5 for any ride under 20 minutes, $3 off your first 100 rides, and free rides between midnight and 3am, with Fasten paying the difference between promotional prices and actual prices to drivers. To attract drivers, Fasten offered to pay drivers for not only the time the customer was in the car, but also for the distance and time covered when the driver was travelling to pick up their passenger. Evdakov stated that in its first year, Fasten's driver base in Boston "grew 300% quarter by quarter."
On March 2, 2018, the company announced to its riders and drivers that it would shut down all of its operations in the United States. Fasten has been acquired by Vezet Group, one of the top 10 ride-hailing companies in the world.




App


In order to use Fasten, both riders and drivers needed a GPS enabled smartphone with the app installed. The app was available in the Google Play store for Android devices and from the App Store for Apple's iOS. From this app, riders could enter a start and end destination, and could request either a four- or six-seat car. Before requesting, riders would see an estimated wait time, an estimated time until arrival at destination, and an estimated cost. Instead of surge pricing in the app, Fasten offered potential riders the option to pay drivers more in order to secure a ride during times of high demand (referred to as "boosting"). Upon requesting a ride, nearby drivers were notified of the pending request, and could choose whether or not to accept it. Drivers also saw whether the rider has offered to pay more for ride or not, and by how much.
Once a driver had accepted the request, the rider was able to view the driver's profile, including photo, the make and model of their car, license plate, and rating. Fasten rated drivers on a percentage scale, with riders giving drivers either thumbs up or down after each ride. Riders also see an estimated time until the driver arrives, with the driver's real-time position being shown on the map.
Customers had the option of contacting their driver through either phone or text. These communications were conducted through Fasten's servers, with Fasten providing both rider and driver with a temporary phone number to ensure anonymity. Fasten had emphasized that they require drivers to pull over before responding to phone calls or texts.
The app also offered real-time pricing, where riders could see the fare they would be charged in the app as they traveled along their route. This was similar to taxi cab pricing, and differs from Uber and Lyft, which offer either upfront pricing or calculate the fare to be paid after the trip has finished.




Driver fees


Fasten took a fixed $0.99 commission for every trip completed by a driver, unlike competitors Uber and Lyft, which both take around 20-30% of the fare riders pay. According to its website, Fasten drivers could also elect to pay a fixed $20 daily fee or $80 weekly fee, pocketing in whole all fares made during this period.
Drivers used their own cars, and paid for their own fuel, car maintenance, and car insurance. During the ride, Fasten also offered additional and increasing levels of insurance coverage while a driver is looking for riders, was in transit to pick up a passenger, and while a passenger was on the ride.
Fasten performed background checks on drivers. Evdakov also stated that Fasten requires drivers' cars to be manufactured later than 2005 for safety reasons.




References






External links


Official website

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