• Source: Give It Up, Turn It Loose

"Give it" target="_blank">It Up, Turn it" target="_blank">It Loose" is a song by American R&B/pop vocal group En Vogue, released as the fourth single from their second album, Funky Divas (1992). The song's title is a reference to the 1969 James Brown song "Give it" target="_blank">It Up or Turnit a Loose". Released on November 12, 1992 by Eastwest Records, the single reached number 15 on the US Billboard Hot 100, number 16 on the Billboard Hot R&B Singles chart, and number 22 on the UK Singles Chart. it" target="_blank">It was written and produced by Thomas McElroy and Denzil Foster, and features Maxine Jones on lead entirely. The music video was directed by Marcus Nispel. In 1994, the song was nominated for a Grammy Award for Best R&B Performance by a Duo or Group with Vocals at the 36th Annual Grammy Awards.




Critical reception


AllMusic editor Jose F. Promis described "Give it" target="_blank">It Up, Turn it" target="_blank">It Loose" as a "doo wop good-feelin'"-song. Daryl Easlea for BBC noted its "smooth old-school groove". Larry Flick from Billboard felt that here, the group vocally "glides with ease over a languid, retro-soul shuffle beat. Jazzy flutes and restrained funk guitars add texture that will warm the hearts of pop and urban folks alike." Randy Clark from Cash Box stated, "Although they use the same basic sound and style, these Funky Divas have opted for a more smooth and kicked back approach on this track, compared to their current spirited hit single, with an over-all vibe that's slightly reminiscent of Cheryl Lynn's 'Got to Be Real'." John Martinucci from the Gavin Report found that "Maxine and the girls are giving some sisterly advice for those who are stuck in dead end relationships", calling it" target="_blank">it a "down-tempo track". In his weekly UK chart commentary, James Masterton wrote, "If anything 'Give it" target="_blank">It Up' has less to recommend it" target="_blank">it than some of the others and so is unlikely to end up one of their bigger hits."
Paul Lester from Melody Maker viewed it" target="_blank">it as "yet another funky En Vogue thing." Pan-European magazine Music & Media commented, "In which direction will the catwalk lead this time? To soul music a la the Pointer Sisters, or four Mariah Careys." Parry Gettelman from Orlando Sentinel declared the "mid-tempo workout" as "a neat kiss-off song". In a retrospective review, Pop Rescue called it" target="_blank">it "such a funky track". Mark Sutherland from Smash Hits gave it" target="_blank">it four out of five, adding, "Not quite as snazzy as their last two hits, but still rather fabulous. The four Voguestresses strut about funkily and inform us that "love knocks you on your behind" in such a poignant fashion that you can only nod sagely and mutter 'how true'." Cheo H. Coker from Stanford Daily named it" target="_blank">it "perhaps the most enjoyable on the album; the jam is the catchiest thing since its Debarge predecessor, 'I Like it" target="_blank">It', from which it" target="_blank">it takes its inspiration."




Music video


The accompanying music video for "Give it" target="_blank">It Up, Turn it" target="_blank">It Loose" was directed by German feature film director and producer Marcus Nispel. it" target="_blank">It is made in black-and-white and features the group performing in a beauty parlor while clips of life in the city play throughout the video. it" target="_blank">It was later made available on YouTube in 2015, and had generated more than 1.1 million views as of February 2023.




Track listings






Charts






Release history






References

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• Give It Up or Turnit a Loose
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