- Source: Grzegorz Mazurek
Grzegorz Mazurek (born December 27, 1976, in Przemyśl) is a Polish researcher in the Department of Marketing at Kozminski University. He was a rector of Kozminski University from 2020–2024 and 2024-2028, a theoretician and practitioner of management and marketing, a professor of social sciences, and the director of the Research Center for Digital Transformation of Economy and Society - CYBERMAN. In his research, teaching, and consulting work, he specializes in digital transformation, digital marketing, e-business, and e-education. He is a member of the Board of Trustees EFMD and EQUIS Accreditation Board.
Achievements and scientific accomplishments
Mazurek has held academic internships in Spain (IESE Business School) and the Netherlands (Tilburg University). He has been a visiting professor at institutions including ESCP Europe, SKEMA Business School and École de Management de Normandie, ISCTE, Nottingham Trent University, Soongsil University, Universidad del Pacifico, University of Reykjavik.
In 2016–2018, Mazurek was a member of the Council for Digitization led by Polish Minister of Digitization, Anna Streżyńska. In 2020–2024, he was a member of two commissions of the Conference of Rectors of Academic Schools in Poland (CRASP): the Innovation and Cooperation with Business Committee. and the Organization and Legislation Committee. From 2016 to 2020, he was a member of the CRASP International Cooperation Committee. Since 2018, I have been a member of the EFMD Advisory Board for the Central and Eastern European region. Since 2020, he has been President of the International Advisory Board of ISC Paris and a member of International Advisory Boards of Corvinus University of Budapest, WirtschaftsUniversität Wien oraz University of Maribor, Faculty of Economics and Business. Mazurek was elected as an expert by the European University Association (EUA) on behalf of CRASP to the Council on Innovation (EUA Expert Group on Innovation).Mazurek served as Vice-Rector for International Cooperation (2012–2020) at Kozminski University. He coordinated processes related to international accreditations EQUIS, AMBA, AACSB, CEEMAN and the university's participation in international rankings and agreements. He also supervised the work of Kozminski University's Marketing Department.
Mazurek is the creator of two master's programs: "Management in Virtual Environments" (a program awarded in 2013 by the Ministry of Science and Higher Education in the competition for the most innovative degree programs) and "Management in Management: Digital Marketing.". (awarded and funded in 2014 by the Foundation for the Development of the Education System). Coordinator of postgraduate programs related to the Internet and innovation: Digital marketing, E-commerce, Digital transformation of business
Mazurek is the author of dozens of English- and Polish-language chapters, academic articles, books, and studies published by Cambridge University Press, Emerald Publishing, Routledge, European Management Journal, Business Horizons, and the Journal of Management Analytics, among others. He is the author of the book "Digital Transformation: A Marketing Perspective" (PWN, 2019) and the editor and co-author of the textbook "E-marketing – Planning, Tools and Practice" (Poltext, 2018)
Mazurek works with the business environment – he has carried out strategic consulting projects for brands such as Nokia, Egmont, Mars, Nikon, Polpharma, among others.
Awards and prizes
Mazurek was repeatedly awarded for publication and scientific achievements. In 2014, he was awarded by the Polish Minister of Education, Lena Kolarska-Bobińska, with the medal of the National Education Commission for special merits for education and upbringing. In 2017, he was awarded the EDUinspirator statuette for those who are active in the field of education, contributing to positive changes in the environment. In 2020, he was awarded the Star of Internationalization award in the Research category by the "Perspectives" foundation. During his tenure as Vice-Rector for International Cooperation, Kozminski University was repeatedly recognized as the most internationalized university in Poland.
Selected publications
Kaczorowska-Spychalska, D., Kotula, N., Mazurek, G., & Sułkowski, Łukasz. (2024). Generative AI as source of change of knowledge management paradigm. Human Technology, 20(1), 131–154. DOI: 10.14254/1795-6889.2024.20-1.7
Doanh, D. C., Dufek, Z., Ejdys, J., Ginevičius, R., Korzyński, P., Mazurek, G., Paliszkiewicz, J., Wach, K., & Ziemba, E. (2023). Generative AI in the manufacturing process: theoretical considerations. Engineering Management in Production and Services, 15(4), 76-89. DOI: 10.2478/emj-2023-0029.
Korzynski, P., Mazurek, G., Krzypkowska, P., & Kurasinski, A. (2023). Artificial intelligence prompt engineering as a new digital competence: Analysis of generative AI technologies such as ChatGPT. Entrepreneurial Business and Economics Review, 11(3), 25–37. DOI: 10.15678/EBER.2023.110302.
Wach, K., Duong, C. D., Ejdys, J., Kazlauskaitė, R., Korzynski, P., Mazurek, G., Paliszkiewicz, J., Ziemba, E. (2023). The dark side of generative artificial intelligence: A critical analysis of controversies and risks of ChatGPT. Entrepreneurial Business and Economics Review, 11(2), 7–30. DOI: 10.15678/EBER.2023.110201.
Korzynski, P., Mazurek, G., Altmann, A., Ejdys, J., Kazlauskaite, R., Paliszkiewicz, J., Wach, K., and Ziemba, E. (2023). Generative artificial intelligence as a new context for management theories: analysis of ChatGPT. Central European Management Journal. 31. 10.1108/CEMJ-02-2023-0091.
Mazurek, G., Małagocka, K. (2022). Personalisation of Higher Education: From Prospects to Alumni. In A. Kaplan (Ed.), "Digital Transformation and Disruption of Higher Education" (pp. 289–300). Cambridge: Cambridge University Press. doi:10.1017/9781108979146.028.
Mazurek, G., Gorska, A., Korzynski, P., and Silva, S. (2022), "Social Networking Sites and Researcher’s Success", Journal of Computer Information Systems, 62:2, 259–266, doi:10.1080/08874417.2020.1783724.
Korzynski P., Mazurek G., and Haenlein M. (2020), "Leveraging employees as spokespeople in your HR strategy: How company-related employee posts on social media can help firms attract new talent", European Management Journal, Volume 38, Issue 1, doi:10.1016/j.emj.2019.08.003.
Mazurek G., Małagocka K. (2019), "What if you ask and they say yes? Consumers' willingness to disclose personal data is stronger than you think, Business HORIZONS, vol. 62, issue 6, doi:10.1016/j.bushor.2019.07.008.
Przegalinska-Skierkowska A., Ciechanowski L., Stroz A., Gloor P., Mazurek G. (2019), "In bot we trust: A new methodology of chatbot performance measures", Business HORIZONS, vol. 62, issue 6, doi:10.1016/j.bushor.2019.08.005.