• Source: Hostess (snack cakes)

Hostess Cake, mostly known simply as Hostess, is a brand under which snack cakes are sold by Hostess Brands. The brand originated in 1919 when the first Hostess CupCake was sold. However, it is better-known as the brand under which Twinkies are sold, after that product appeared in 1930.
The brand was owned by the Continental Baking Company until 1995, when Continental was acquired by Interstate Bakeries Corporation. IBC became "Hostess Brands" in 2009 and began liquidating its assets in 2012 following a strike by the BCTGM union. The defunct business is now known as Old HB. In 2013, the cake business of Hostess Brands was sold to a "new" Hostess Brands owned by private equity firms Apollo Global Management and C. Dean Metropoulos and Company, and Hostess-branded products officially returned on July 15, 2013.




Products and advertisements


From 1976 to 1981, Hostess frequently promoted its snack foods in whole page comic book advertisements in major publishers such as DC Comics, Marvel Comics, Harvey Comics, Archie Comics and Gold Key Comics.
The format featured a complete one page comic strip story, drawn by one of the relevant publisher's artists such as Neal Adams for DC and Frank Miller for Marvel, where major characters from the publisher of the periodical solve a problem with Hostess Brands products. In the DC and Marvel ads, a superhero typically defeats a villain by distracting and/or bribing them with those products, although there is also a series of advertisements individually featuring the supervillains, The Joker and the Penguin, failing to do the same with their enemies. In the other publishers, their humor focus allowed more varied plots along the same theme. (This was parodied in Dexter's Laboratory, with the Captain America parody Major Glory from the "Justice Friends" sketch using "Justice Fruit Pies" to thwart his enemy.)




Mascots


The brand had several mascots, all anthropomorphicized versions of their products, most notably Twinkie the Kid, a Twinkie dressed like a wrangler.
Other mascots include:

Captain Cupcake
Fruit Pie the Magician
Chauncey Chocodile
Chipper Brownie
Chief Big Wheels
Happy HoHo
King Ding Dong
Suzy Q




Products


Big Wheels
Brownie Bites
CupCakes - chocolate with cream filling
Chocodile Twinkies - chocolate coated sponge cake with creamy filling
Ding Dongs - hockey puck-shaped chocolate cake with cream filling and chocolate glazing
Donettes - doughnuts
Fruit Pies - flaky pastry with flavored custard filling
Ho Hos - chocolate cake with cream swirl dipped in chocolate, based on the Swiss roll
Kazbars - layers of chocolate cake, crème, crunchy candy bits, and either caramel or chocolate fudge, coated in an exterior layer of more chocolate
Mini Muffins
Sno Balls - covered with marshmallow frosting and coconut flakes
Suzy Q's - oblong sandwich of devil's food cake with white crème or banana-flavored filling
Twinkies - flagship product is a golden sponge cake with creamy filling
Tiger Tails
Zingers (originally sold under the Dolly Madison brand) - similar to a Twinkie with creamy filling with icing on top




See also


Little Debbie




References






External links


Official website

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• Hostess (snack cakes)
• Snack cake
• Hostess CupCake
• Twinkie
• Ho Hos
• Hostess Brands
• Hostess
• McKee Foods
• Jaffa Cakes
• List of American desserts