• Source: IULM University of Milan

The IULM University - Milan (Italian: Libera Università di Lingue e Comunicazione IULM) is a university located in Milan, Italy. It was founded in 1968 and is organized in four faculties.




History and profile


The University Institute for Modern Languages (IULM) was founded by Carlo Bo, poet, literary critic and professor of Spanish and French language and literature and Silvio Baridon, French language and literature professor at Bocconi University, in 1968. It was renamed in 1998, as the IULM University of Languages and Communication, to reflect its teaching of both languages and communication.
IULM University offers six three-year degree courses:

Interpreting and Communication
Corporate Communication and Public Relations
Communication, Media and Advertising
Tourism, Management and Territory
Arts, Media, Cultural Events
Fashion and Creative Industries
In addition to these three-year undergraduate degree courses, IULM University offers one- and two-year post-graduate degree courses, and also research doctorate schools.
Teaching staff include managers and professionals from media and communication, professional services, business, public administration and cultural organisations. Teaching is done through lectures, classroom activities and case studies, continuous assessment, internships in Italy and abroad and through international student exchanges.




Campus



IULM University campus includes a study centre with modern teaching facilities.
The main building houses a reception desk, students’ admin. offices, the Dean’s office, the library and classrooms. New buildings have recently been added: a canteen catering for about 400 people, a building intended to become a research institute, an auditorium and a hall of residence.




Organization


These are the 3 faculties in which the university is divided into:

Faculty of Communication
Faculty of Interpreting and Translation
Faculty of Arts and Tourism




Bachelor Programs


Interpreting and Communication
Corporate Communication and Public Relations
Communication, Media and Advertising
Tourism, Management and Territory
Arts, Media, Cultural Events
Fashion and Creative Industries




Master's Degree Courses


Specialised Translation and Conference Interpreting
Marketing, Consumption and Communication
Strategic Communication
Artificial Intelligence for Business and Society
Television, Cinema and New Media
Hospitality and Tourism Management
Arts, Valorisation and Markets




University Master's Degree


Arts of Storytelling. Literature, Cinema, Television
Communication for International Relations (MICRI)
Publishing and Music Production
Food and Wine Communication (in collaboration with Gambero Rosso)
Journalism
International Tourism and Hospitality (MITH)
Oriental Languages and Cultures
Management of Made in Italy. Consumption and communication of fashion, design and luxury
Management of Artistic and Cultural Resources
Management and Communication of Beauty and Wellness
Marketing and Communication of Sport
Retail Brand & Customer Experience Management




Specialist Master's Degree


Art and Luxury Business
Copywriting and advertising communication
Dubbing, Adaptation and Translation of Cinetelevisual Works
Gaming and eSports
Cinema and series on audiovisual platforms: production, communication and programming
International Marketing & Sales Communication
Management and Communication of Events
MasterBook, Master of specialization in the publishing professions
Museology New Media and Museum Communication (On Line)
Screenwriting




Master's Executive


Information Architecture and User Experience Design
Behavioral Economics and Nudging
Behavioral Sciences, choice architecture and change management
Influencer Media Marketing
Neuromarketing, Consumer Neuroscience and Market Research
Corporate Public Relations (MARPI)
Restaurant Business Management. Successful catering: from marketing strategies to operational management
Social Media Marketing & Digital Communication




Executive Course


From BIG DATA to consumer neuroscience
Design Thinking
Fundamentals of consumer neuroscience
Fundamentals of intuitive marketing and brain functioning
Asset Management, directed by Professor Alessia Forloni
Neuromarketing applied to digital
Neuromarketing applied to advertising and packaging
Measuring communication results
The profession of the location manager
Neuromarketing Research Methodology
Neuroretail: neuromarketing in field, directed by the Professor Vincenzo Russo
Principles of neuroeconomics and neurobranding
Sensoriality, experiential and emotional marketing
Marketing tools and augmented reality
Corporate Reputation Management, launched in 2013 in collaboration with Andrea Barchiesi.




Research doctorates


Visual and Media Studies
Communication, Markets and Society




See also


List of Italian universities




External links


IULM University - Milan Website (in Italian and English)

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