• Source: Jassi Jaissi Koi Nahin

Jassi Jaissi Koi Nahin (transl. There is no one like Jassi) is an Indian soap opera which aired on Sony TV from 1 September 2003 to 4 May 2006. The series was an Indian-themed version of the Colombian drama Yo soy Betty, la fea.




Plot


Based largely on the show, Yo soy Betty, la fea, the show follows the life of Jasmeet Walia known as Jassi (Mona Singh) who is a plain-looking young woman from a middle-class family in Mumbai. Jassi is a sincere worker and has been working to support her family. She is naive but intelligent. She has always been supported and encouraged by her father, grandmother (Bebe), and her close friend Nandu (Gaurav Gera) but she has faced rejection largely from society simply because of her looks. Jassi somehow lands her dream job at Gulmohur, a big fashion empire. She is appointed as the secretary to Armaan Suri (Apurva Agnihotri) and after a rough start soon becomes indispensable at work. She falls in love with Armaan but keeps her feelings to herself.
The show follows how Jassi becomes successful at Gulmohur but must face difficulties and trouble created by several people unhappy with her success, one of whom is Armaan's arrogant girlfriend Mallika (Rakshanda Khan). She is forced to disappear when things get too murky and is saved by businessman Purab Mehra (Samir Soni) who eventually becomes responsible for Jassi's makeover so she can hide her real identity and avenge the wrongs done to her and her family. Meanwhile, Armaan falls in love with Jassi, and while mourning her disappearance, is inexplicably attracted to her alter ego Jessica Bedi. In the end, Armaan and Jassi unite and gain control of Gulmohur.




Cast


Mona Singh as Jasmeet Walia (Jassi) also called Chasmish Chuhiya in negative tone / Jessica Bedi (Model of Gulmohar & Jasmin Collection)/ Neha Shastri (History & Drama Teacher) / Jasmeet Armaan Suri / Vedika's Adoptive Mother-She is an economist and Chairman Personal assistant with secretary in Gulmohar . Apparently ugly woman but very skilled in economics with a good CV. She is the pride of her father. She is in love with Armaan Suri but when she gets a new look, Armaan marries her, Armaan’s wife
Apurva Agnihotri as Armaan Suri, the heir to the Gulmohar business empire who starts out as a rich and arrogant businessman, Jassi's lover/husband & Vedika's Adoptive Father.He is a chairman of Gulmohar. Inept playboy with only knowledge in industrial engineering who presents a risky and ambitious proposal with which he wins the presidency of Gulmohar. Managing it brings the company to the brink of bankruptcy.
Rakshanda Khan as Mallika Seth-She is fashionista and Armaan's girlfriend from a well to do business family, main antagonist, Armaan's fiancée and Gulmohar's stockholder and point-of-sale manager. She is not really bad but a woman full of dignity who loves Armaan and hates lovers of Armaan. She hates Jassi as she covers up his constant infidelities.
Parmeet Sethi as Raj Malhotra-He is Armaan's best friend and Gulmohar's commercial vice president. Playboy inveterate enemy of commitments and fatherhood.
Gaurav Gera as Nandan Verma (Nandu), Jassi's best friend
Manini Mishra as Pari Kapadia-She is antagonist; Mallika's best friend and secretary. Divorced woman, refined and superficial, as well as a materialist who is looking for a rich husband. Armaan hates her because she is a silly blonde and knows that Mallika wants her as Armaan's secretary to watch over her infidelities.
Jayati Bhatia as Bindiya, Jassi's friend
Pushtiie Shakti as Maithili, Jassi's friend
Pubali Sanyal as Nazneen, Jassi's friend
Shabnam Sayed as Maria, Jassi's friend
Trishala as Trishala, Jassi's friend
Uttara Baokar as Jassi's grandmother who she fondly calls Bebe
Virendra Saxena as Balwant Walia (Billoo), Jassi's father who has always encouraged her
Surinder Kaur as Amrit Walia, Jassi's mother
Amar Talwar as Purushottam Suri, Armaan's father
Mahru Sheikh as Ila Suri, Armaan's mother
Samir Soni as Purab Mehra, a successful businessman who helps Jassi overcome her fears and knows her identity all along (Dead in Episode 388)
Zain Khan as Rohan
Shyam Pathak (episode 186) as Raddiwala
Vinay Jain as Aryan Seth, Mallika's brother and Armaan's nemesis who will go to any lengths to get control of the Gulmohar empire Vedika's Father (Dead)(Negative Role)
Rajesh Khera as Maddy, Gulmohar's fashion designer
Navneet Nishan as Hansmukhi
Shweta Salve as Arundhati Roy
Vrajesh Hirjee as Computer Hacker
Raman Trikha as Lucky
Sandhya Mridul as Yaana
Sandhya Shetty as Kareena Modi
Anupama Verma as Sheetal Ambuja
Mandira Bedi as herself
Divya Dutta as herself
Karan Oberoi as himself & Raghav Oberoi
Vikas Bhalla as Chiranjeev (CJ) Oberoi in antagonist
Neena Gupta as Nandini
Rakhee Tandon as Anjali (Angel) Suri, Armaan's sister
Aman Verma as Advocate Thakral
Sakshi Tanwar as Advocate Indira Bhargav
Rohit Bakshi as Rahul
Shilpa Saklani as Vidhi Vedika's Mother
Chinky Jaiswal as Vedika Vidhi's Daughter / Jassi & Armaan's Adoptive Daughter
Nitin Arora as Detective
Gauri Pradhan Tejwani as Gauri Pradhan
Vikram Sahu as Dhanraj
Shweta Kawatra as Meenakshi
Niyati Joshi as Jyoti (Jo) Khatri
Pooja Ghai Rawal as Riya
Uday Tikekar as Father Rodricks
Sanjay Batra as Public Prosecutor
Kanwaljit Singh as Shiv Pratap Oberoi
Shubhavi Choksey as Meera Oberoi
Salil Acharya as Armaan's cousin
Kishori Shahane as Doctor
Ketki Dave as Vrinda Khatri
Sooraj Thapar as Charles
Rajesh Khattar as Parvatlal Singh
Apara Mehta as Naseem Aapa
Sanjay Batra as Advocate Rajkumar Jha
Neeru Bajwa as Neha Shastri




= Guest appearances

=
Saif Ali Khan as Karan Kapoor: To promote his film Hum Tum (In May 2004)
Malaika Arora for Loreal Paris Fashion Fiesta Advertisement in episode no 275
Vandana Luthra as herself in Episode 306
Rupali Tiwari as herself from NDTV News Host in Episode 343
Neeta Lulla Designed Jassi's Bridal Outfit
Neelam Kothari Designed Jassi's Bridal Jewellery




Development


Jassi Jaisi Koi Nahi is also known for its remarkable campaigning and marketing done by the channel to attract a huge audience before its launch. The main protagonist 'Jasmeet Walia' was hidden completely from the audience in promotions although the campaigning was focused on the character's uniqueness. This generated a lot of curiosity among its audience to know about the character. This was the first an Indian Television Channel took such a big risk to keep its series protagonist under wraps and still promoting it heavily. The risk paid off and the show opened with a bumper response on its premiere episode. The TV show was well received and it went on to run for three years.




Reception


A special episode aired on 5 March 2005 garnered 10.9 TVR.




Awards and nominations






References






External links


Jassi Jaissi Koi Nahin at IMDb
Jassi Jaissi Koi Nahin on Sony Liv

Kata Kunci Pencarian:

• Sony Entertainment Television (India)
• Mona Singh
• Apurva Agnihotri
• Shweta Kawatra
• Director's Kut Productions
• Daftar acara Sony Entertainment Television
• Rohit Bakshi
• Gauri Pradhan Tejwani
• Jassi Jaissi Koi Nahin
• Mona Singh
• Parmeet Sethi
• Samir Soni
• Veerendra Saxena
• Vikas Bhalla
• Rajesh Khera
• Neena Gupta
• Apurva Agnihotri
• Dayanand Shetty