• Source: Jorge Alor

      • Jorge Alor is the founding editor of Sputnik, Atomix, and Sonika. He is also the founder of Mexican annual music festival, Manifest.


      Editing career




      = Sputnik

      =
      In 1998, Alor created Sputnik Magazine.
      104 editions of the magazine were published between 1996 and 2010.
      Thanks to its style, topics, and innovation, Sputnik received many awards, as follows: the International Design Award, the Quorum Award, and the Award from the Chamber of the Mexican Publishing Industry.


      = Atomix

      =
      In 1999, along with Oscar Akira Yasser Noriega, he was the co-founder of Atomix, and also the co-founder of EGS Electronic Game Show.


      = Arroba

      =
      The publishing experience at Sputnik led Jorge to collaborate in Arroba (2000–2004) - a radio show on new digital-era technologies and trends which was broadcast by Mexico City's Radioactivo 98.5 FM.


      = Sonika

      =
      In 2001, founded magazine Sonika. It started as an electronica publication - due to the increasing market trend towards this genre. (Sonika in the Spanish Wikipedia)
      It started as an electronic publication. Yet, little by little, comments by the readers and the evolution of the industry gave way to addressing other more-sophisticated genres - to later set in at indie music.
      A main feature was the inclusion of a mini CD every month.


      = Manifest Music Festival

      =
      The ever-growing popularity of magazine Sonika led Jorge Alor to create Manifest. A yearly national/international alternative music festival - and one of the first open-air festivals in Mexico.
      Manifest was held eight times, on various stages in the main cities in the country: Mexico City, Monterrey, and Guadalajara. During those six years, international musicians (e.g., Ian Brown, The Kills, Delorean, The Faint, Pretty Girls Make Graves, Morning Runner, The Horrors, Yo La Tengo, The Rapture, Interpol, and The Whitest Boy Alive) played at the festival.


      = BNN

      =
      In 2008 founded agency BNN (Banana) in the year 2008.
      Jorge acted as CEO at BNN. He has led digital campaigns and strategies for various holdings brands, such as: Nestlé, Mondeléz, Mabe, Purina, OCESA, Bacardí, BMW, Grupo Lala, Novartis, Marca Mexico, Roche, Heinz, and Coppel, among others.
      He is currently the Vice President of the IAB (Interactive Advertising Bureau) in Mexico.


      Awards and recognition




      References




      External links


      12 mitos de la mercadotecnia, con la opinión de Jorge Alor*[1]
      Entrevista para el programa de TV "Fractal" de Televisa*[2]

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