- Source: Journal of Advertising
- In-game advertising
- In-game advertising dinamis
- Bauran pemasaran
- Slogan iklan
- Pemasaran dengan media sosial
- Periklanan tampilan digital
- Iklan daring
- J. Walter Thompson
- Obligasi perang
- Purple Cow: Transform Your Business by Being Remarkable
- Journal of Advertising
- History of advertising
- Advertising agency
- Advertising
- AIDA (marketing)
- Sex in advertising
- Targeted advertising
- Advertising management
- Online advertising
- Comparative advertising
The Journal of Advertising is published fives times per year and is a peer-reviewed academic journal covering advertising theories and their relationship with practice. It is owned by the American Academy of Advertising and published on their behalf by Routledge Taylor & Francis.
Abstracting and indexing
The journal is abstracted and indexed in Communication Abstracts, Current Contents/Social and Behavioral Sciences, Emerald Management Reviews, International Bibliography of the Social Sciences, PsycINFO, ProQuest, Scopus, and Social Sciences Citation Index. According to the Journal Citation Reports, the Journal has a 2019 impact factor of 6.302.
Editors
The following persons have been editors-in-chief of the journal:
As of January 2020, the editor-in-chief is Shelly Rodgers (University of Missouri)
References
External links
Official website
American Academy of Advertising