• Source: Justin Paul (scholar)

Justin Paul is an Indian-born academic who is the Dean of the School of Business Management and Provost of Management Education at NMIMS. He is also a professor of business administration at the University of Puerto Rico with a 3-year visiting professor assignment with Henley Business School at the University of Reading and editor-in chief of the International Journal of Consumer Studies.




Early life and education


Justin Paul was born in Kerala, India. He received his early education from the Government LP School, St. Joseph's UP School, and Sree Krishna High School Mattathur.
Paul attended the Indian Institute of Technology Bombay, where he received his PhD in 2003. In 2023, he obtained a second PhD in marketing from the University of Brighton. He also holds an honorary doctorate from the University of Engineering & Management, Kolkata.




Career


Paul began his career as a bank officer at Corporation Bank. In 2004, he joined Indian Institute of Management, Indore as an assistant professor and was promoted as Department Chair in 2005.
In 2008, Paul moved to Japan to become an associate professor with Nagoya University of Commerce and Business, where he also served as MBA program director. In 2011, he joined the faculty at the University of Washington. A year later, in 2012, he became an associate professor at the Graduate School of Business, University of Puerto Rico and was promoted to full professor in 2015. He also served as a faculty member of Rollins College for a year during 2018-19.
In 2024, Paul was appointed as Dean of the School of Business Management and Provost of Management Education at NMIMS.




Research


Paul has made contributions to the Masstige Model and measure for brand management, the CPP Model for firm internationalization, the 7-P Framework for international marketing, and the SCOPE Framework.




Selected publications


Paul, Justin; Modi, Ashwin; Patel, Jayesh (March 1, 2016). "Predicting green product consumption using theory of planned behavior and reasoned action". Journal of Retailing and Consumer Services. 29: 123–134. doi:10.1016/j.jretconser.2015.11.006 – via ScienceDirect.
Paul, Justin (June 1, 2019). "Masstige model and measure for brand management". European Management Journal. 37 (3): 299–312. doi:10.1016/j.emj.2018.07.003 – via ScienceDirect.
Paul, Justin; Sánchez‐Morcilio, Rosarito (September 18, 2019). "Toward A New Model For Firm Internationalization: Conservative, Predictable, and Pacemaker Companies and Markets". Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration. 36 (3): 336–349. doi:10.1002/cjas.1512 – via CrossRef.
Paul, Justin (April 1, 2020). "SCOPE framework for SMEs: A new theoretical lens for success and internationalization". European Management Journal. 38 (2): 219–230. doi:10.1016/j.emj.2020.02.001 – via ScienceDirect.
Paul, Justin; Mas, Erick (November 16, 2020). "Toward a 7-P framework for international marketing". Journal of Strategic Marketing. 28 (8): 681–701. doi:10.1080/0965254X.2019.1569111 – via CrossRef.




Bibliography


Paul, Justin (2009). International Business (6 ed.). Prentice Hall. ISBN 978-81-203-2426-8.
Paul, Justin; Kapoor, K (2012). International Marketing (2 ed.). McGraw-Hill. ISBN 978-1259001802.
Paul, Justin; Kaushal, Leena; Sebastian, VJ (2012). Managerial Economics. Cengage. ISBN 9788131516874.
Justin, Paul; Aserkar, R (2013). Export-Import Management (2 ed.). Oxford University Press. ISBN 9780198089407.
Justin, Paul (2018). Business Environment: Text and Cases (4 ed.). McGraw-Hill. ISBN 978-9353162498.
Paul, Justin; Suresh, P (2018). Management of Banking and Financial Services (4 ed.). Pearson Education India. ISBN 978-9353062378.
George, Babu; Paul, Justin, eds. (2019). Digital Transformation in Business and Society | Theory and Cases. Springer International Publishing. ISBN 9783030082772. Retrieved September 17, 2024.




References






External links


Justin Paul publications indexed by Google Scholar

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