- Source: Kia ora
- Source: Kia-Ora
Kia ora (Māori pronunciation: [kiˈaɔɾa], approximated in English as KEE-ə-OR-ə or KYOR-ə) is a Māori-language greeting which has entered New Zealand English. It translates literally as "have life" or "be healthy", wishing the essence of life upon someone, from one speaker to the other. It is used as an informal greeting or farewell equivalent to "hi", "hello", or "goodbye" and can be used as an expression of thanks similar to "cheers". As a greeting of local origin, it is comparable to the term "g'day" (used in Australian and New Zealand English).
Meaning
Kia ora can be used to wish somebody life and health—the word ora used as a noun means "life, health and vitality". It might also be used as a salutation, a farewell or an expression of thanks. It also signifies agreement with a speaker at a meeting, being as it is from a culture that prizes oratory. It is widely used alongside other more formal Māori greetings. The Ministry for Culture and Heritage website NZHistory lists it as one of 100 Māori words every New Zealander should know, and lists the following definition: "Hi!, G'day! (general informal greeting)".
Kia ora can follow a similar pattern to address different specific numbers of people. By itself, it can be used to address any number of people, but by adding koe (i.e., kia ora koe); kōrua; and koutou one can specify a greeting to, respectively, a single; two; or three or more people. Similarly, by following with tātou, one addresses all the people present, including the speaker themselves.
= Commercial use
=New Zealand's national airline, Air New Zealand, uses Kia Ora as the name for its inflight magazine. Water Safety New Zealand, a water-safety advocacy organisation, has a specific Māori water safety programme, Kia Maanu Kia Ora, which makes use of the literal meaning of kia ora, as their message translates as stay afloat; stay alive.
= Controversy
=In 1984, an Auckland telephone operator, Naida Glavish, was instructed to stop using kia ora when greeting callers after the post office had received a complaint. She refused to do so and was consequently demoted, with the whole affair attracting much public interest. She was later given back her original job. The Postmaster-General, Rob Talbot, convinced the then Prime Minister Robert Muldoon to overturn the prohibition on kia ora.
In other languages
Kia ora has a similar meaning to the word kia orana, found in many related Polynesian languages such as Cook Islands Māori.
See also
Aloha
Talofa
Mihi (Māori culture)
Māori language influence on New Zealand English
List of English words of Māori origin
The dictionary definition of g'day at Wiktionary
References
Kia-Ora ( KYOR-ə) is a concentrated fruit soft drink brand, made by Atlantic Industries (a subsidiary of the Coca-Cola Company) and licensed for manufacturing in Ireland and up to 2019 in the UK by Coca-Cola Enterprises Ltd. The juice drink is sold in a concentrated state.
History
The brand-name is taken from kia ora, a Māori language greeting which has entered New Zealand English. The first Kia-Ora was a lemon squash sold by Arthur Gasquoine in Sydney, Australia, in 1903. The brand was bought by the Dixon family in the same year; the first factory was established by Roland Dixon in Prahran in Melbourne. The original factory chimney still exists and is now a heritage-listed building. The first bottle off the production line is still in the hands of the Dixon family, as is the original recipe for Chilli Cordial, one of the first flavours launched, alongside orange and lemon. Kia-Ora was launched in Great Britain in 1917 in orange and lemon flavours.
The success of Kia-Ora caused the Dixon family to expand the range of its drinks with other flavours: orange mixed fruit, raspberry, and pear are examples of the expanding range. No-added-sugar variants were also created. Kia-Ora prospered throughout the 20th century. The World affected the brand only slightly in terms of production. The brand remained popular amongst children aged 3-10 in Australia and in the United Kingdom. From 1953, Kia-Ora was advertising with full-colour posters. In 1961, Kia-Ora was sold to the Campbell Soup Company of the US. The name's pronunciation is explained by John Betjeman in his poem Margate, 1940: "Kee-Ora".
The brand became popular in the U.K in the 1970s. It was widely available in cinemas, ready-to-drink in cartons, paired with an advertisement spoofing the Columbia Pictures logo. In 1982, Kia-Ora launched a colourful, animated advertising campaign, directed by Oscar Grillo of Klacto Animations, which used the jingle "We all adore a Kia-Ora", and featured a child in a straw hat, a dog called Fedora who served the drink, and several crows which pursued the boy for a drink, with the boy responding with "it's too orangey for crows". Later promotions included Caramba's song "Fido"; the jingle was referred to in the Spaced episode "Gone". The advertisements attracted criticism in later years, because of their use of Jim Crow-style racial stereotypes in their depiction of the characters. The brand was refreshed in 1987, with a series of advertisements directed by Geoff Dunbar, featuring redesigned characters, the introduction of the boy's chubby father, and new variations on the jingle.
The success of the Kia-Ora brand subsequently declined, overtaken by rival juice producers such as Robinsons. Coca-Cola eventually discontinued all variations except sugar-free orange and sugar-free mixed fruit.
In spring 2019 Coca-Cola discontinued production in the UK. Production continues in Ireland.
Variations
= Current
=Kia-Ora Orange (no added sugar)
Kia-Ora Mixed Fruit (no added sugar)
Kia-Ora Blackcurrant
= Discontinued
=Kia-Ora Orange, Pineapple and Passion Fruit
Kia-Ora Orange (with added sugar)
Kia-Ora Mixed Fruit
Kia-Ora Pear & Blackcurrant
Kia-Ora Raspberry
See also
Soft drink
Coca-Cola
References
Kata Kunci Pencarian:
- Miftah Maulana Habiburrahman
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- Orang Māori
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- Sofitel
- God Defend New Zealand
- Sadrach
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- Ahmad Rifa'i
- Kia ora
- Kia-Ora
- Kia Ora Incident
- Kia ora (disambiguation)
- Air New Zealand
- Naida Glavish
- Kia Ora Stud
- Kia Ora, Queensland
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