- Source: Lemuel Boulware
Lemuel Ricketts Boulware (June 3, 1895 – November 7, 1990) was General Electric's vice president of labor and community relations from 1956 until 1961. Boulware's business tutelage and political cultivation of Ronald Reagan from 1954 to 1962 while Reagan was a spokesman for the company is argued to have led to Reagan's conversion from New Deal-style liberalism to Barry Goldwater-style conservatism.
Boulware's aggressive 20-year-long policy of "take-it-or-leave-it" bargaining by GE became known as "Boulwarism". He devised the strategy in reaction to success in the 1946 general strikes by the United Electrical, Radio and Machine Workers of America (UE) and the other two largest unions of the Congress of Industrial Organizations (CIO). Bouleware has also been noted for his effective and innovative use of surveys and interviews of General Electric employees, to test which anti-union messages resonated most with staff.
US Historian Rick Perlstein described Boulware as "the most influential American most people have never heard of." Perlstein argues that Boulware "conceptualized a way to promote the sort of right-wing politics traditionally favored by corporate behemoths—low taxes and neutralized union power; ...as a problem in modern marketing."
Published works
Boulware, Lemuel R. (1969). The Truth About Boulwarism: Trying to Do Right Voluntarily. Washington D.C.: Bureau of National Affairs. pp. 180.
References
Further reading
Evans, Thomas (August 11, 2008). The Education of Ronald Reagan: The General Electric Years and the Untold Story of His Conversion to Conservatism (Print). New York Chichester: Columbia University Press. ISBN 978-0231138611. {{cite book}}: |work= ignored (help) ISBN 9780231138611
Roberts, Harold S. (1986). Boulwarism (3rd ed.). Washington D.C.: Bureau of National Affairs. pp. 76–77. {{cite book}}: |work= ignored (help)
External links
Lemuel R. Boulware papers, Kislak Center for Special Collections, Rare Books and Manuscripts, University of Pennsylvania
Kata Kunci Pencarian:
- Filmografi Ronald Reagan
- Lemuel Boulware
- Boulware
- Boulwarism
- Ronald Reagan
- Springfield, Kentucky
- United Electrical, Radio and Machine Workers of America
- Delray Beach, Florida
- Deaths in November 1990
- International Union of Electrical Workers
- 1969–1970 General Electric strike
