- Source: Media Storm
- Source: MediaStorm
Media Storm, LLC is an American advertising and marketing company, in New York City, Los Angeles, and Norwalk, Connecticut, that helps entertainment marketers identify advertising vehicles, and then helps place the ads. The company also helps retailers place advertisements and markets video-on-demand programming.
According to Inc. magazine, Media Storm had $72.5 million .
The company has attracted clients including Tribune Entertainment, The Golf Channel, Speed Channel, Showtime Networks, Gold's Gym International, and the mortgage finance company Finance America.. The agency also specializes in advertising for entertainment clients and is the agency of record for: Fox, MTV, WE TV, Food Network, FX and TruTV.
It is unrelated to the Brooklyn, New York, multimedia publisher MediaStorm.
History
Media Storm was founded in November 2001 by managing partners Tim Williams and Craig Woerz, who formerly worked together at AOL Time Warner. One of the company's early projects was helping to promote the debut of the FX cable television program The Shield.
In May 2003, the company was ranked 14th on Entrepreneur magazine and Dun & Bradstreet's "Hot 100" list of fastest-growing entrepreneurial companies in the United States. In 2006, the company made Inc. magazine's "Inc. 500" list of fast-growing companies, coming in at No. 106, with 869.7% growth over three years.
The company is headquartered at 99 Washington Street, in the South Norwalk section of Norwalk, Connecticut and also has an office at 170 Varick Street in New York, NY.
In February 2020, Media Storm was acquired by Dentsu Aegis Network.
See also
List of companies based in Norwalk, Connecticut
References
External links
Media Storm web site
MediaStorm is a Los Gatos, CA based film production and interactive design studio. The company produces online news stories using high-quality photography, audio, interactivity, and video, and consults on interactive web projects. Seattle Post-Intelligencer said that "telling powerful stories through powerful images, MediaStorm has earned a reputation for engaging multimedia news."
The company aims to give voice and meaning to pressing issues of our time, using their projects to “demystify complex issues, humanize statistics, and inspire audiences to take action on issues that matter.”
Content and services
The MediaStorm website showcases in-depth feature stories with an emphasis on photojournalism and social commentary. Their films have been picked up by major media outlets, such as The Los Angeles Times, The New York Times, The Atlantic, and The Washington Post. Notable projects include Marlboro Marine, The Sandwich Generation, Driftless, BLOODLINE: AIDS and Family, and Never Coming Home. An innovation of MediaStorm's business model is running auctions for media agencies to bid for the rights to run their stories. The site also offers for sale books that films are based on, music from the works, and other products from the film producers.
In addition to in-house projects, the company partners with a range of clients on commissioned work to address communications challenges. Its clients include Apple Inc, the Council on Foreign Relations, The Los Angeles Times, MSNBC, National Geographic, and Starbucks, the first corporate client.
MediaStorm offers intensive specialized workshops on multimedia storytelling in addition to providing free documentation on gathering audio, producing with Apple's Final Cut and Adobe Premiere Pro, as well as details on audio and video equipment on the company blog.
History
MediaStorm was founded on 16 November 2005 by Brian Storm, a graduate of the University of Missouri in photojournalism, a former director of multimedia at MSNBC.com and a former vice president of News, Multimedia & Assignment Services for Corbis, who wanted to get back to his "publishing roots". In 2010, MediaStorm underwent a major site redesign.
Awards
In 2013, MediaStorm was awarded the Edward R. Murrow Award for National Online News Organization Website. Since 2010, the company has been nominated for 15 Emmy Awards and won two Alfred Dupont Awards. In 2008, MediaStorm won an Emmy with the Council on Foreign Relations for Crisis Guide: Darfur, two Webby Awards and Best Use of Multimedia in the Pictures of the Year Contest. In 2007, MediaStorm won an Emmy for Kingsley's Crossing by Olivier Jobard, took first place in both the Best of Photojournalism Contest and Pictures of the Year, and won the Webby Award for the Magazine category.
A Tail of Identity, a 2009 short documentary about people identifying as furries, produced as part of MediaStorm's storytelling workshop. was saluted with an honorable mention at the International photography awards.
See also
Photojournalism
Multimedia
References
External links
Official website
Nieman Reports interview with Brian Storm on long-form multimedia journalism
Canon interview with Brian Storm on storytelling
Video interview with Brian Storm by PoynterOnline
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