- Source: Motorola Aura
The Motorola Aura (named AURA) is a series of mobile phones from Motorola, part of the 4LTR line. The device was announced in October 2008 and became available for purchase by December of that year. Although originally planned as a series of only one model, the Aura R1, that was released. In 2009, three special editions of the Aura R1 were introduced: the Aura Diamond Edition, the Aura Celestial Edition, and another Aura Diamond Edition. The Aura was priced at US$200 and was made with materials such as stainless steel and sapphire. It was packaged in a wooden box.
The AURA phone featured a circular display with a 300 dpi resolution. The user interface was designed specifically for this circular display, using the 'MotoMagx' operating system from Motorola. The device featured a swivel-like opening mechanism that utilized Swiss-made gears, composed of Rockwell 50-55 hardened steel, and 130 ball bearings.
R1
The R1 was announced in October 2008 and put in production in December 2008. The launch price was approximately €1,420 (£1,200, over US$2,000). The phone featured GSM technology, 2GB of internal memory, and a user interface optimized for its circular display, which was a 1.55" screen with a resolution of 300dpi.
Two Aura special editions were announced at Mobile World Congress 2009: the Diamond Edition and Gold Edition. Both of these were styled by designer Alexander Amosu. The Diamond Edition featured 90 diamonds set around the circular display whereas the Gold Edition had a 24-carat gold-plated housing. Both editions were released in limited quantities.
Motorola released a special edition in July 2009 to celebrate the 40th anniversary of the Moon landing. As Motorola had contributed to the communication equipment used during the Apollo 11 mission. The special edition phone came with pre-loaded pictures, audio, and video content from NASA. The handset came with a laser-cut inscription and nine postage stamps to commemorate the mission. The first unit produced was given to Neil Armstrong.
In October 2009, the Aura Diamond Edition was released. A version of the mobile phone with 18 carat gold plating and 34 diamonds set around its screen and navigation buttons. It had a launch price of US$5,730 (£3,500, €3,800). Both the Diamond and Celestial editions were showcased at Mobile World Congress 2010.
= Features
=Colour: Silver only (Stainless steel)
Vibrating alert
Ringtones: Polyphonic and MP3
Bluetooth: Yes
USB: 2.0 Hi-Speed
Camera: 2 MP with video
JAVA: Yes, MIDP 2.0
Video player: Yes, supports MPEG-4/3gp
Battery: 810 mAh
Standby: 410 hours
Talk time: Up to 7 hours 20 minutes
16 million color circular display
GPRS Class 12
EDGE Class 12
Installed games: Real Dice Chess, Real Dice: Backgammon
SMS, EMS, MMS
Vufone installed for synchronization.
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