• Source: Online (Brad Paisley song)

      • "Online" is a song by American country music artist Brad Paisley. It was released on July 2, 2007, as the second single from the album 5th Gear. The single is Paisley's ninth overall Number One single on the Billboard Hot Country Songs charts, as well as his fifth consecutive Number One. In addition, the song's music video won a Video of the Year award for Paisley at the 2007 Country Music Association awards. Paisley wrote this song with Kelley Lovelace and Chris DuBois.


      Content


      "Online" is a moderate up-tempo song whose lyrics satirize the online world, specifically MySpace. Here, the song's protagonist is a geek who lives at home with his parents, holds a job at the local Pizza Pitt pizzeria, and claims limited success in the dating world. Actually "five-foot-three and overweight," a fan of science fiction, and a mild asthmatic, the main character has an account on MySpace. There, he assumes a much more desirable yet fictitious personality: "Online, I'm out in Hollywood / I'm six-foot-five and I look damn good / I drive a Maserati / I'm a black-belt in karate / And I love a good glass of wine". Later in the song, he claims to live in Malibu, California, have a sexy, finely sculptured body, and model for Calvin Klein Inc. and GQ. His sex life amounts to being able to have a "three way chat with two women at one time", an example of double entendre. All this makes the geek claim that he is "so much cooler online." The album version of the song ends with a marching band playing the melody of the chorus, a reference to an earlier line where the protagonist claims to play tuba in a marching band.


      Critical reception


      Kevin J. Coyne of Country Universe gave the song an F rating. He considered the song a form of bullying because of the contrast between Paisley's superstar status and the unpopularity of the character in the song. Coyne added, "[W]hat Brad is doing here isn’t comedy. It’s sport." Allmusic critic Stephen Thomas Erlewine described the song more favorably in his review of 5th Gear, saying, "[It's] an obvious joke that comes just a bit too close to bullying, but he saves himself with his smarts — not just verbal[…] but musical, as he ends it with a marching band that delivers an aural punchline set up by the words."


      Music video


      The song's music video premiered on CMT on June 28, 2007, and was directed by actor Jason Alexander. In the video, Alexander plays the geek, William Shatner and Estelle Harris play the geek's parents, Patrick Warburton plays the car dealer, Shane West plays the photographer, and Maureen McCormick of The Brady Bunch fame plays the geek's next door neighbor. The marching band from Brentwood High School in Brentwood, Tennessee, who also perform at the end of the album version, makes an appearance at the end, and country music artists Kellie Pickler and Taylor Swift appear as Paisley's backup dancers. The concert portions of the video were shot at the White River Amphitheatre in Auburn, Washington, during Brad Paisley's tour, during which Swift and Pickler served as opening acts. The Matrix digital rain can be seen falling on the screen behind the band's performance. During the instrumental break, the geek's parents get into an argument over the father creating a MySpace online profile for himself. The mother intends to, in turn, create one for herself, after becoming infatuated with Paisley after seeing him performing the song. "And he can sing!", she says to the father. "I can't sing?" the father inquires. "No!" she snaps back. The father then acts hurt, a tongue-in-cheek reference to William Shatner's own long-mocked music career. Later on, the geek comes on stage, lip-syncing Paisley's vocals during the last chorus. During the final scene of the music video, the mother tells Paisley "marching band music makes me...hot", to which Paisley stares at the camera in horror.


      Personnel


      As listed in liner notes.

      Brad Paisley - lead vocals, electric guitar, acoustic guitar
      Tom Baldrica - tuba
      Jim "Moose" Brown - B3 organ
      Randle Currie - steel guitar
      Eric Darken - percussion
      Kevin "Swine" Grantt - bass guitar
      Vicki Hampton - background vocals
      Wes Hightower - background vocals
      Tim Lauer - keyboards
      Ben Sesar - drums
      Carrie Underwood – background vocals
      Justin Williamson - fiddle
      Brentwood High School Marching Band, Randy Box, conductor
      Roy Agee - trombone
      Chris Brooks - drums
      Jay Dawson - mellophone
      Mike Haynes - trumpet
      Sam Levine - saxophone
      Joe Murphy - tuba


      Chart performance




      = Year-end charts

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      = Certifications

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      References

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