Opinium is a market research and insight agency established on 7 September 2007. It is headquartered in New York and London. Its chief executive is James Endersby. The agency works across five practice areas: Brand & Communications, Product & Service Development, Stakeholder Research, and Thought Leadership. It is chiefly known for its full service market research and insight consultancy for clients ranging from Vodafone, Unilever, Santander, MetLife, Dawn Foods, Direct Line Insurance, Itsu, Next, Amnesty International, to the London School of Economics and Canderel.
The agency also works in the political space and conducts political polls on behalf of The Guardian US in the United States and The Observer, and The Guardian's Sunday edition in the United Kingdom. Opinium's most recent success in political polling came at the 2019 UK General Election where they were the most accurate agency, calling the actual results. In the 2016 EU Referendum, Opinium were the only agency to predict the eventual outcome with the smallest error. As well as political surveys, Opinium also explore topical social and political issues. Opinium has also been celebrated for being a great place to work for employees and currently hold three best place to work awards, including the Women in Research Best Place to Work Globally 2019 and The Drum Agency Business Awards Great Place to Work 2018 and 2019. They have also won the UK Market Research Society Best Place to Work Award a record three times. Opinium are also ranked the 9th Best Place to Work in the UK (SME), and ranked 2nd for the Best Workplace for Women.
Opinium is a member of the Market Research Society (MRS), The Insights Association of America and the British Polling Council (BPC).
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