- Source: Opportunity to see
- Liga Negara UEFA
- Miss Polo International
- TikTok
- That's So Raven
- Kesetaraan kesempatan
- Hubungan Amerika Serikat dengan Jepang
- Calvin and Hobbes
- Alya Sometimes Hides Her Feelings in Russian
- Undang-Undang Hak Sipil 1964
- Amelia Henderson
- Opportunity to see
- Braggadocio (rap)
- Aziz Nasirzadeh
- Reach (advertising)
- Kyuss
- Equal opportunity
- Proxima (film)
- Cool as Ice
- Virtual field trip
- OTS
Death Race (2008)
No More Posts Available.
No more pages to load.
Opportunity to see (OTS) is a term which refers to an advertising campaign and the number of exposures or opportunities which a particular audience has to see a specific advert. In the context of radio advertising, the applicable relevant term is opportunity to hear (OTH).
For example, OTS coverage of 40% means that 40% of the target audience saw (or is expected to have a chance to see) the advertisement.
OTS has been a traditional metric determining advertising value, though in the Internet era it is also supplemented by the pay-per-click metric.