• Source: Peignot (typeface)

Peignot (pronounced Pen-yoe) is a sans-serif display typeface, designed by the poster artist A. M. Cassandre in 1937. It was commissioned by the French type foundry Deberny & Peignot.
The typeface is notable for not having a traditional lowercase, but in its place a "multi-case" combining traditional lowercase and small capital characters. Cassandre intended for Peignot to be used in publishing and stated that "[t]here is no technical reason in printing why we cannot return to the noble classical shapes of the alphabet and discard the lower case forms."
The typeface achieved some popularity in poster and advertising publishing from its release through the late 1940s. Stylistically Peignot is a "stressed" or modulated sans-serif in the Art Deco style, in which the vertical strokes are clearly wider than the horizontals. Use of Peignot declined with the growth of the International Typographic Style, which favored less decorative, more objective, traditional typefaces such as Akzidenz-Grotesk.
Peignot experienced a revival in the 1970s as the typeface used on The Mary Tyler Moore Show (and its production company, MTM Enterprises) and the second season of That's My Mama. While often classified as "decorative", the face is a serious exploration of typographic form and legibility. It is now owned by Linotype Corp. and is distributed by both Linotype and Adobe.
A very similar typeface, Chambord by Roger Excoffon, was released by the Fonderie Olive in Marseille in 1945; it had a traditional lowercase. A font resembling Peignot was used for the Intellivision video game system. Derek Vogelpohl distributes a digital version of that font as freeware under the name SF Intellivised.




Usage



The Random House hardcover edition of Philip Roth's novel When She Was Good (1967)
Barbarella (1968) theatrical release poster
The title graphics of the ABC Movie of the Week from 1969 to 1975
The closing credits for the 1976 film The Pink Panther Strikes Again
The original logo used by Viacom Enterprises (ca. 1971–1976)
Quinn Martin's Tales of the Unexpected (1977)
The logo for the British software development company Novagen Software
The logo for the 1980s game show Dream House
The original logo for British electronic music group The Prodigy used in their first two albums (Experience and Music for the Jilted Generation)
The cover of Spandau Ballet's 1986 album Through the Barricades
The Mary Tyler Moore Show opening title and end credits sequences
Real Madrid's shirt number and name font in 2005–06 season
Gary Larson's The Far Side Gallery
The Boo Radleys' album Giant Steps and accompanying singles
Universidade Estadual de Londrina
Radio Philippines Network
Baltimore Police Department cars
The logo of Igloo Products Corporation
The original logo of Holyoke Mall at Ingleside
The Magnetic Fields' 2017 album 50 Song Memoir
Front cover of "Youthquake", an album by Dead or Alive from 1985
Logotype for "General Foods International Coffees" in the 1970s
The end credits for the 2021 Disney animated film Encanto
The end credits for the "Frothy Dawg" segment from Cartoon Network's Cartoons That Never Made It.
The Dollar Tree logos used from 1991 to 2001.
The signage for the fictional Mackenzie Hart Designs business from seasons 3 and 4 of Melrose Place




See also


Samples of display typefaces




References






External links


Peignot at cassandre.fr (Broken link - 404)

Kata Kunci Pencarian:

• Peignot (typeface)
• Peignot
• Cochin (typeface)
• Deberny & Peignot
• Univers
• Futura (typeface)
• Frutiger (typeface)
• List of serif typefaces
• Adrian Frutiger
• G. Peignot et Fils