- Source: Philip Kotler
Philip Kotler (lahir 27 Mei 1931) adalah seorang penulis, konsultan dan profesor pemasaran Amerika Serikat. Ia adalah penulis lebih dari 80 buku, yang meliputi Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, dan Winning at Innovation.
Bacaan tambahan
“What Next?” – An Interview with Philip Kotler on the Future of Marketing" (The Marketing Journal), January 15, 2016
“Phil Kotler on the Relationship between Marketing and Capitalism" (FIXCapitalism.com)
“Can Marketing Improve Capitalism?" (Huffington Post)
“Finally, Brand Activism!” – Philip Kotler and Christian Sarkar (The Marketing Journal), January 9, 2017
Pranala luar
PKotler.org
The Marketing Journal
FixCapitalism.com
The Wicked7 Project
ActivistBrands.com
Confronting Capitalism
My Adventures in Marketing
" "Kotler Impact INC."
Kata Kunci Pencarian:
- Philip Kotler
- 5M
- Pemasaran
- Hermawan Kartajaya
- Perencanaan strategis
- Strategi pemasaran
- Tanggung jawab sosial dan lingkungan
- Pemasaran kreasi konsumen
- Manajemen pemasaran
- Keusangan terencana
- Philip Kotler
- Kotler
- Kellogg School of Management
- Aharon Kotler
- Megamarketing
- List of awards and honours received by Narendra Modi
- Kevin Lane Keller
- Social marketing
- Lead generation
- Customer
