• Source: Play Along Toys

      • Play Along Toys was a Florida-based toy company, and a wholly owned division of Jakks Pacific.
      In 1999, the founders of Play Along (among them Charlie Emby, Jay Foreman, and Larry Geller) chose the Britney Spears Doll line as the first licensing venture with their new company. The choice proved successful and was followed by other celebrity dolls including Aaron Carter, Venus Williams, Serena Williams and Mandy Moore. In 2001 Play Along partnered with toy design studio Art Asylum for production of the studio's toys. Then, in 2002, Play Along decided to bring back one of the plush doll lines of the 1980s, the Care Bears. This brand, for which Play Along was awarded "License of the Year 2002" by the Licensing Industry Merchandisers' Association (LIMA).
      As the company's toy lines continued to grow, so did the Play Along team, having grown from a staff of five into a company with more than 100 employees, both in the U.S. and Hong Kong, producing toys for multiple brands including the Care Bears, The Dog and Friends, The Lord of the Rings: Armies of Middle-earth, The Cat in the Hat, Teletubbies, Curly Q's, Doodle Bear, Sky Dancers and the Cabbage Patch Kids.
      Jakks Pacific acquired the privately owned company in 2004, and Play Along ran as a division within Jakks. In the same year, the company relaunched a line of Cabbage Patch Kids.
      In Fall of 2007, Play Along released dolls and playsets based on Disney Channel TV series, Hannah Montana, and movie, the Cheetah Girls. The lines were very popular during the Christmas season. As of Fall 2008, more products have been added onto the Hannah Montana line, including the 2008 Holiday Popstar doll and Malibu Beach House playset; also, dolls based on the Disney Channel movie, Camp Rock, were launched.
      In 2009, the last doll line was made and the company closed.


      Products




      = 1999

      =
      Britney Spears Dolls
      Sabrina: The Animated Series Dolls
      Bruce Lee/Enter the Dragon
      Bubblegum
      Venus Williams and Serena Williams Dolls
      V.I.P. Dolls


      = 2000

      =
      Mandy Moore Doll
      Sisqo Doll


      = 2001

      =
      Aaron Carter Doll
      Precious Moments
      Lisa Frank
      A*Teens Dolls
      Dream Dolls
      2gether Dolls
      LFO Dolls


      = 2002

      =
      Care Bears
      Spy Kids


      = 2004

      =
      Cabbage Patch Kids
      Doodle Bear/Doodle Monster (Discontinued 2008)
      The Lord of the Rings (2004 only)
      Teletubbies


      = 2005

      =
      Sky Dancers
      Dragon Flyz


      = 2006

      =
      Domo
      Puppy in My Pocket
      Speed Stacks (discontinued 2008)
      Monster in My Pocket (discontinued 2010)


      = 2007

      =
      Cheetah Girls Dolls (2007 only)
      Hairspray Dolls (2007 only)
      Hannah Montana Dolls
      Barney
      Play Along Club (2007 only)
      Sweet Secrets (Discontinued 2008)


      = 2008

      =
      Camp Rock Dolls
      The Chronicles of Narnia: Prince Caspian
      Clifford
      Curious George
      Miffy
      NASCAR
      Taylor Swift Doll
      The Wiggles
      SpongeBob SquarePants


      = 2009

      =
      Hannah Montana: The Movie Dolls


      References

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