- Source: Polar Beverages
Polar Beverages is a soft drink company based in Worcester, Massachusetts. It is a manufacturer and distributor of sparkling fruit beverages, seltzer, ginger ale, drink mixers, and spring water to customers in the United States. It is the largest independent soft-drink bottler in the United States.
It markets beverages under its flagship brand, Polar Beverages, and under the brands Adirondack Beverages, Polar Seltzer, and Cape Cod Dry. In addition to its own drinks, Polar bottles and distributes national brands for companies such as Keurig Dr Pepper. The company has two bottling plants and six distribution facilities; it also offers corporate water services and beverage vending equipment.
It is a fourth-generation, family-owned business that traces its roots to 1882, and is run by Ralph Crowley Jr., the great-grandson of founder Dennis M. Crowley.
History
Polar was founded by Ralph’s great-grandfather, Dennis Mark "Boss" Crowley. The business began in the 1880s as the J. G. Bieberbach Company, a liquor company. In 1916, the company took on the Polar name. The company stopped selling whiskey during Prohibition and began selling carbonated beverages like waters, ginger ales and drys. The company is a member of the Worcester Regional Chamber of Commerce.[1]
Products and Flavors
Polar Beverages produces drinks flavored with natural fruit flavors. An in-house drink mixologist creates five limited edition varieties at two separate times of year to incorporate new flavors.
= Polar Seltzer
=Cranberry Clementine
Pineapple Pomelo
Toasted Coconut
Cranberry Lime
Ruby Red Grapefruit
Georgia Peach
Mandarin
Triple Berry
Vanilla
Raspberry Lime
Orange Vanilla
Strawberry Watermelon
Blueberry Lemonade
Pink Apple & Lemon
Ginger Lime Mule
Black Cherry
Lemon
Lime
Pomegranate
Blackberry Mango
= Seltzer JR
=Werewolf Howls
Unicorn Kisses
Yeti Mischief
Mermaid Songs
Pixie Lights
Dragon Whispers
= Expedition: Flavor
=Clementine Bramble
Nectarine Lemon
Cranberry Raspberry
Apple Pom Bomb
Island Blueberry
Blood Orange Punch
= Limited Edition
=An asterisk (*) denotes a returning flavor.
Winter 2024: Nectarine Grapefruit, Spiced Pear, Blood Orange Cranberry*, Frosted Boysenberry
Summer 2024: Papaya Breeze, Seaside Watermelon Punch*, Raspberry Limoncello*, Peach Iced Tea, Strawberry Créme
Winter 2023: Black Cherry Vanilla*, Pomegranate Champagne*, Blood Orange Cranberry, Frosted Boysenberry, Yuzu Orange Blossom
Summer 2023: Raspberry Limoncello, Pineapple Guava, Seaside Watermelon Punch, Passionfruit Blueberry*, Dragon Fruit Lemonade*
Winter 2022: Black Cherry Vanilla, Pomegranate Champagne, Key Lime Grapefruit, Cranberry Bramble*, Prickly Pear & Citrus*
Summer 2022: Dragon Fruit Lemonade, Guava Mule, Passionfruit Blueberry, Pink Summer Iced Tea*, Strawberry Margarita*
Winter 2021: Prickly Pear & Citrus, Cranberry Bramble, Upside Down Plum, Pomegranate Apple*, Concord Clementine*
Summer 2021: Watermelon Mojito, Tropical Cherry, Pink Summer Iced Tea, Blackberry Mango Punch*, Strawberry Margarita*
Winter 2020: Pomegranate Apple, Concord Clementine, Grapefruit Melon Kiss, Ginger Peach*, Blackberry Citron*
Summer 2020: Strawberry Margarita, Blackberry Mango Punch, Kiwi Pink Grapefruit, Perfectly Plum Summer, Raspberry Rosé*
Winter 2019: Berry Sweet Grapefruit, Ginger Peach, Pink Lady Apple & Lemon, Blackberry Clementine*, Blood Orange Sangria*
Summer 2019: Nectarine Lemon, Strawberry Honeydew, Mango Cherry Bliss, Raspberry Rosé*, Blueberry Tangerine*
Winter 2018: Hibiscus Cloudberry, Blackberry Clementine, Vanilla Zen, Cranberry Cider*, Ginger Lime Mule*
Summer 2018: Pineapple Lemon Twist, Mango Cherry Bliss, Blueberry Tangerine, Raspberry Rosé*, Cucumber Melon*
Winter 2017: Blood Orange Sangria, Ginger Lime Mule, Blackberry Citron, Cranberry Cider*, Winter Citrus & Berry*
Summer 2017: Pineapple Grapefruit, Raspberry Rosé, Strawberry Sunrise, Mango Berry*, and Watermelon Margarita*
Winter 2016: Cranberry Cider, Pink Peach Bellini, Late Harvest Berries, Winter Citrus & Berry*, Tart Cherry & Lime*
Summer 2016: Tangerine Limeade, Watermelon Margarita, Raspberry Pink Lemonade, Mango Berry, Pomegranate Sangria*
Winter 2015: Tart Cherry & Lime, Winter Citrus & Berry, Blackberry Apple, Champagne Strawberry*, Cranberry & Clementine*
Summer 2015: Tropical Mai Tai, Strawberry Watermelon, Guava Mandarin, Blueberry Lemonade*, Pomegranate Sangria*
Winter 2014: Champagne Strawberry, Cranberry Clementine, Ginger Apple, Blackberry Bergamot, Toasted Coconut Créme
Summer 2014: Raspberry Mojito, Blueberry Lemonade, Cucumber Melon, Pomegranate Sangria, Mango Papaya
= Seltzer'ade
=Coconut Limeade
Pineapple Lemonade
Blood Orange Lemonade
Strawberry Lemonade
Starfruit Lemonade
Raspberry Pink Lemonade
Mango Limeade
Watermelon Lemonade
Blueberry Lemonade
Tart Cherry Limeade
= Mixers
=Tonic Water
Diet Tonic Water
Tonic Water With Lime
Diet Tonic Water With Lime
Club Soda
Club Soda With Lemon
Club Soda With Lime
Vichy Water
Ginger Ale
Diet Ginger Ale
Golden Ginger Ale
Ginger Ale With Green Tea
Half & Half
Diet Half & Half
Bitter Lemon
Sour Lemon
Tom Collins
= Polar FROST
=Arctic Twist
Black Raspberry
Kiwi Strawberry
Lemon Lime
Lemonade
Nordic Berry
Orange Mango
Pink Grapefruit
Pomegranate Berry
= Polar Sparkling Dry
=Pink Grapefruit Dry
Diet Pink Grapefruit Dry
Orange Dry
Diet Orange Dry
= Polar Sparkling Soda
=Birch Beer
Diet Birch Beer
Diet Double Fudge
Cream Soda
Diet Cream Soda
Root Beer
Diet Root Beer
Black Cherry
Diet Black Cherry
Diet Grape
Raspberry Lime
Diet Raspberry Lime
= Polar Classic Cane Sugar Soda
=Orange Cream
Black Cherry
Root Beer
Vanilla Cream
= Polar Spring Water
=Partnership with Keurig
In July 2020, Polar partnered with Keurig Dr Pepper to expand their market nationwide. Under the partnership, the Crowley family retains company ownership with direct access to Keurig's delivery and marketing network.
Mascot
A polar bear named Orson has been the company's mascot since 1902. Next to the company's billboard near I-290 in Worcester, a large inflatable version of Orson can be seen smiling and "waving" to passersby. The oversized bear is tied down by wire, to keep the bear in place during rough weather, and to prevent theft. Orson has sometimes been stolen by local fraternities as a prank.
Sponsorships
Polar Beverage's Seltzer line is an official drink of US Sailing under a 3 year marketing partnership signed in 2024.
Controversy
= Conflict with Coca-Cola
=In 1994, Polar made a TV commercial where a polar bear considers drinking a Coca-Cola, but throws it into a recycling bin marked, "Keep the Arctic pure." The polar bear then reaches down into the freezing Arctic water and pulls out a can of Polar Seltzer and drinks from it contentedly. Coca-Cola filed a motion for an injunction against Polar in United States District Court in Boston, contending that the commercial made Coke's product appear impure.
The court granted Coca-Cola's motion because the commercial "implied that Coke [was] not pure" and misrepresented the nature and quality of Coke, thereby potentially harming the soft drink irreparably. The injunction required Polar to revise the ad. According to Polar, the judge's ruling affirmed the right of Polar to use a polar bear in its ads, but limited them from discarding the Coke can.
See also
Polar Park (baseball park)
References
External links
Polar Beverages - Official website
Hoovers.com
PSBC - The Painted Soda Bottle Collectors Association
Kata Kunci Pencarian:
- A&W Restaurants
- Polar Beverages
- Polar
- Polar Park (baseball park)
- La Croix Sparkling Water
- Ginger ale
- Adirondack Beverages
- List of brand name soft drink products
- Bitter lemon
- Cola
- Moxie
