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Source: Preparing for Emergencies

Preparing for Emergencies was a public information campaign produced by the Home Office, a department of the United Kingdom Government. It advised British citizens on what to do in the event of a natural disaster, accident or terrorism. The campaign began on 26 July 2004 in the wake of several major disasters, such as the 11 March 2004 Madrid train bombings, SARS, and the 2001 UK foot and mouth crisis. The campaign was in the form of a 22-page booklet which covered topics such as transport accidents, health, foot and mouth disease, terrorism, and fire safety.
The booklet was distributed to all UK households but received some criticism – comparing it to Protect and Survive, a 1980s series of public information films and a booklet that instructed people on how to remain safe from nuclear war. Some sections of the media also accused the government of "scaremongering".
Within a day of the website accompanying the booklet being launched, a parody website under the URL preparingforemergencies.co.uk was created by English web developer and influencer Tom Scott, who was a linguistics student at the University of York at the time. Said to be from "HM Department of Vague Paranoia", it parodied the seemingly obvious advice given by the booklets, and gave advice such as: "Alien Invasion: Negotiate using sign language, if possible. Failing that, and assuming they aren't armed with futuristic ray guns, run like hell". The Home Office initially objected to the website, stating that the URL was too similar to that of their own website, preparingforemergencies.gov.uk, and demanded the website be taken down. However, after a link to the official website was added, the Home Office conceded the issue, and allowed the site to remain online.
Following the original distribution, no more booklets have been produced, although the website was updated with advice on possible bird flu epidemics and the 7 July 2005 London bombings.
In 2011–2012 the website was permanently closed, and official emergency preparedness information for the UK was moved to the gov.uk website.