• Source: Rohan Oza

Rohan Oza is a prominent American businessman, investor, and marketing expert, born on October 2, 1971, in Livingstone, Zambia. He is known for his work with several major consumer brands, including Vita Coco, Bai Brands, and Vitaminwater. Oza gained significant recognition as a recurring guest on the reality TV show Shark Tank, where he showcased his expertise in marketing and brand development.




Early life


Oza was born in Zambia in an ethnic Indian family. He studied at Harrow School.
Oza went on to study manufacturing and industrial engineering at Nottingham University. He pivoted to marketing and corporate strategy while at the University of Michigan, where he received his MBA.
He holds an MBA from the University of Michigan and began his career in marketing with Coca-Cola before moving to Glacéau, the company behind Vitaminwater, which was acquired by Coca-Cola for $4.1 billion in 2007. In addition to his work in brand management, Oza is a co-founder and managing partner at CAVU Venture Partners, a firm focused on investing in "better-for-you" consumer brands.




Career


Oza began his career in the town of Slough as the manufacturing manager behind Mars' M&M's.
Oza got his start in marketing by advertising Snickers for Mars, Incorporated in Europe. He later was hired as a marketing manager for The Coca-Cola Company.
He has been credited for revitalizing the Sprite brand by signing Kobe Bryant as a spokesperson. Oza also worked with Andy Roddick, Michael Vick, Tom Brady, LeBron James, Jennifer Aniston, Gal Gadot, 50 Cent, Ne-Yo, Rihanna and Madonna as celebrity endorsements.
He left Coca-Cola in 2002 to join Glacéau, most famous for their Vitaminwater brand. In 2007, Coca-Cola purchased Glacéau in an acquisition for $4.2 billion, expanding the company's non-carbonated portfolio. Rohan was appointed Chief Marketing Officer of Coke's still brands, where he stayed until 2009.
As an investor, Oza made an early bet alongside Justin Timberlake on Bai Brands and helped persuade the Dr Pepper Snapple Group to buy the company for $1.7 billion. Additionally, he has backed Smartwater, Bulletproof Coffee and Health-Ade Kombucha.
Oza has also been a recurring guest “shark” for ABC’s Shark Tank. He serves as an advisor to Impact Network, a non-profit organization bringing quality education to rural Zambians.




References

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