• Source: Rose Art Museum

The Rose Art Museum, founded in 1961, is a part of Brandeis University in Waltham, Massachusetts, USA. Named after benefactors Edward and Bertha Rose, it offers temporary exhibitions, and it displays and houses works of art from its permanent collection of 9,000 objects. The museum has one of the largest collections of modern and contemporary art in New England. Since its inauguration, the Rose Art Museum has been recognized for its avant-garde and forward-thinking approach to modern and contemporary art.




Architecture


The Rose Art Museum is a small and simple geometric structure designed by the firm Harrison & Abramovitz.: 34–37  Its initial 1961 design contained 12,000 square feet (1,100 m2) of exhibition space, a modest size. The building had no freight elevator, and the doors were too small for large works of art. The collection soon outgrew the building, so Harrison & Abramovitz designed an expansion, completed in April 1974 at a cost of $500,000. As of 2022, with approximately 13,000 square feet (1,200 m2) of exhibition space in three galleries, the Rose Art Museum offers 9-12 exhibitions a year, most of which are organized by the Rose Art Museum curatorial team.
In front of the museum stands Light of Reason by Chris Burden. The environmental sculpture, commissioned by the university and installed in 2014, consists of three rows of 24 Victorian lamp posts which fan out around the museum's entrance. The sculpture serves as a gateway and outdoor event space, and has become a campus landmark.




History






= Origin and early years

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Before Brandeis graduated its first class in 1951, the university had already in its possession more than 300 paintings, including works by Stuart Davis, Fernand Léger, Milton Avery, and George Grosz.: 8 
Sam Hunter, the first director of the Rose Art Museum, came to Brandeis from the Museum of Modern Art. With a grant of $50,000 from collectors Leon Mnuchin and his wife, Harriet Gevirtz-Mnuchin, he launched a collection with iconic works by Johns, Rauschenberg, Warhol, Willem de Kooning, and several others, a total of 21 works with a ceiling of $5,000 for any one piece bought using the grant. The museum's exhibition and cultural programming have since centered on leading contemporary artists, often giving these artists their first museum exhibitions: Frank Stella, Kiki Smith, Nam June Paik, and Dana Schutz among them. The Rose Art Museum has a leading collection of modern and contemporary art in New England.
The New York Times took notice of important exhibitions at the museum, praising an "eminently worthwhile" David von Schlegell retrospective in 1968;: 35  calling a 1969 exhibit of sculpture by James Rosatti "an event of some importance";: 33  and devoting a full-length article to a 1981 Helen Frankenthaler exhibition.: D31 
In 1970, the museum presented to the public Vision & Television, the first video art exhibition in the United States.




= Sale of works from the collection (1991)

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In 1991, Brandeis announced a plan to sell fourteen works of art from the Rose, including three by Renoir, two by Daumier, two by Vuillard, and one by Toulouse-Lautrec. The announcement drew sharp criticism. Arnold L. Lehman, President of the Association of Art Museum Directors called it "like selling one of your children to feed the others", and the Association issued an official criticism of the plan. Mary Gardner Neill of the Yale University Art Gallery said "We still oppose what they're doing, because it's wrong to convert collections into cash.... If a museum sells art, the proceeds must go to replenish the collection with other works of art.": 13 
Nevertheless, on November 6, 1991, eleven works were auctioned off at Christie's, bringing in $3.65 million which Brandeis said would be used for "an endowment that will pay for acquisitions, education and conservation".: 94 




= Plans for closure (2009-2011)

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On January 26, 2009, Brandeis president Jehuda Reinharz announced in an email to staff and students plans to close the museum by the end of the summer in response to the global financial crisis of 2008–2009. University spokesman Dennis Nealon called the surprise announcement a "hard decision", but said, "The bottom line is that the students, the faculty and core academic mission come first. Trustees had to look at the college's assets and came to a decision to maintain that fundamental commitment to teaching." The proposal was quickly criticized by the museum's director and board, numerous art-world figures, and some donors to the museum.
The Massachusetts Attorney General's office has approval powers over certain actions of nonprofit institutions located in the state, and Attorney General Martha Coakley said she planned to conduct a detailed review of the decision relative to wills and agreements made with donors. Nealon claimed that the attorney general had "approved the legality of closing the Rose and selling its art", but the attorney general's office claimed they were only informed about the decision, not consulted beforehand. An early estimate of the total value of the collection was in the $350–400 million range, though values may have been less due to a flagging art market. The university's endowment was $700 million before being hit by the drop in financial markets. Several of the university's large donors were reportedly particularly hard hit due to investment losses with Bernard Madoff.
On March 16, 2009, it was reported that members of the founding donors' family had publicly denounced the closure plans, calling it a "plundering" of the collection.
On July 27, 2009, three of the museum's overseers filed a lawsuit in Massachusetts to halt the closing and sale of works. The three, including a member of the Rose family, contended that the planned closing contradicted the museum's "charitable intentions", violated the trust of those who donated art to the institution, and reneged on "Brandeis's promises that the Rose would be maintained in perpetuity".
Ironically, a major new book was to be published in 2009 by Abrams Books, anticipating the upcoming 50th anniversary of the Rose Art Museum. The lead contributor to the book was the museum's director, Michael Rush, who initially was "shell-shocked" by the surprise closure announcement. Rush later helped to organize opposition to the proposed closing, but his employment contract with Brandeis was not renewed in June 2009, effectively forcing him out. In December 2010, Rush secured a position as founding director of the new Eli and Edythe Broad Art Museum at Michigan State University.
The situation remained in contention, but a final resolution was slow in coming. The museum continued operations, but did little to initiate new programs in the absence of a permanent director.
By June 30, 2011, under the new leadership of Brandeis president Frederick M. Lawrence, the lawsuit that had been brought against the university to prevent the closing of the Rose was settled. The museum remained open, and no works of art were sold to support university operations.
The controversy was chronicled in a 2012 book by Francine Koslow Miller: Cashing in on Culture: Betraying the Trust at the Rose Art Museum.




= October 2011 reopening

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After a brief closing period to undergo major renovations, the Rose Art Museum reopened October 25, 2011. This coincided with the 50th anniversary of the museum, which was also celebrated with ceremonies including speeches by the university president Frederick M. Lawrence and the artist James Rosenquist.




= Post COVID-19 reopening

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After an emergency closing in March 2020 due to the COVID-19 pandemic, the Rose Art Museum reopened exclusively to Brandeis University students, faculty, and staff in September 2020. The museum was one of the first Boston-area university art galleries to re-open to the public, on June 25, 2021.
On December 15, 2021, Brandeis University named renowned Israeli art historian and author Gannit Ankori as the new Director and Chief Curator of the museum. Ankori succeeded former Rose director Luis Croquer, who had left the museum in June 2020. In celebration of the museum's 60th anniversary, the Rose curated re:collections, a three-year-long rotating retrospective of the museum's collection. The exhibition placed less-known (and often excluded and marginalized artists) in juxtaposition to famous art figures to bring new voices and correct art history's exclusionary practices.




Collections



The museum's collection includes more than 9,000 objects, including works by such artists as Mark Bradford, Judy Chicago, Cindy Sherman, Helen Frankenthaler, Paul Gauguin, Nan Goldin, William Kentridge, Yayoi Kusama, Henri Matisse, Mona Hatoum, Jasper Johns, Ellsworth Kelly, Willem de Kooning, Roy Lichtenstein, Marisol Escobar, Robert Motherwell, Robert Rauschenberg, Andrés Serrano, Jack Whitten, Yoko Ono, Pablo Picasso, Henri de Toulouse-Lautrec, and Andy Warhol.




= Digital collection

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In 2014 the Rose Art Museum launched a digital archive of its extensive modern and contemporary art collection. The initiative was supported by the Jasmine Charity Trust in memory of Regina Jaglom Wachter and the Institute of Museum and Library Services. The Rose Art Museum's Digital Collection features an expanding catalogue of artists, acquisitions, and current and past exhibitions.




= The Undisciplined Collector

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In 2015, conceptual artist Mark Dion completed his permanent installation, The Undisciplined Collector, in a small ground-floor gallery inside the Rose Art Museum. The room-sized space is a recreation of a 1961-style residential "den", a wunderkammer or time capsule filled with authentic period artifacts gleaned from various Brandeis University collections. The year 1961 was the birth year of both the artist and the museum, and some of the exhibits reflect news coverage of the latter's debut. The collections on view include vintage record albums and magazines, cocktail swizzle sticks, Chinese snuff bottles, small sculptures, and other minor artworks, trophies, and souvenirs which were available in that year.
Visitors may enter the installation to examine the artifacts at close range, and to relax on the retro-replica sofa while reading. The furnishings were custom-built to the artist's specifications, and reflect the Mid-century modern style of the time. A small passport-sized 40-page booklet narrates the history of the Rose Art Museum, and the sourcing of some of the artifacts on view. A set of three blue insert sheets catalogs many of the artworks and other items on display; copies of the booklet can be purchased for $5 from an attendant at the entry to the museum.




Notable exhibitions



A Century of Modern European Painting, opening exhibition, June 3 – September 15, 1961
Vision & Television, first video art exhibition in the United States, January 21 – February 23, 1970
Vasily Kandinsky, May 1 - June 7, 1974
More Than Minimal: Feminism and Abstraction in the '70s, April 21 - June 30, 1996
Pretty Raw: After and Around Helen Frankenthaler, February 11 - June 7, 2015




Directors


Sam Hunter (1961–1965)
William C. Seitz (1965–1971)
Russell Connor (1971)
Michael Wentworth (1971–1974)
Carl Belz (1974–1998)
Joshep D. Ketner (1998–2006)
Michael Rush (2006–2009)
Christopher Bedford (2012–2017)
Luis Croquer (2017–2020)
Gannit Ankori (2020–present)




See also


Deaccessioning (museum)
Effects of the Great Recession on museums




References



Judith H. Dobrzynski, The Art Newspaper Dobrzynski, Judith. "Rose Art Museum Lawsuit Settled". The Art Newspaper. Retrieved 22 October 2011., June 20, 2011




Further reading


Koslow Miller, Francine (2012). Cashing in on Culture: Betraying the Trust at the Rose Art Museum. Tucson, AZ: Hol Art Books. ISBN 978-1936102273.
Rush, Michael; others (2009). The Rose Art Museum at Brandeis. New York: Abrams. ISBN 978-0810955745.




External links



Rose Art Museum

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