• Source: Round Table Advertising

      • Round Table Advertising (Round Table) is a privately held full-service advertising agency located in Toronto, Ontario. The company was founded as Round Table Advertising Inc. in 2000 by former co-workers Sallah Cayer, Fiona Gallagher, and Brent Peterson.
      The company asserts it is "a senior hands on, caring and committed group that offers experience, discipline and leadership with a working style that is collaborative, efficient and effective".


      Clients


      Round Table's past and present clients include:

      Alliance Atlantis - Showcase Television
      Burnbrae Farms
      Concerned Children's Advertisers
      COTA Health
      Fairmont Hotels and Resorts
      First Base
      Toronto.com
      Janes Family Foods
      Park'N Fly
      Providence Healthcare
      Ronald McDonald House Charities
      Scottish & Newcastle - Strongbow Cider
      Shell Oil Company - Automotive Accessories
      Toronto Parking Authority
      Weston Bakeries Ltd.
      Workopolis


      Notable campaigns



      Round Table has produced numerous campaigns for various Weston Bakeries Ltd. brands including Wonder Bread. Leading up to the 2010 Winter Games, the company produced several Olympic-themed advertisements for the brand. A 30-second television commercial shown during the games which featured children singing the Canadian anthem received national media attention.
      In 2010, in an ongoing effort to promote the nutritional credentials of the Wonder bread brand, the company produced a 30-second television commercial referencing the brand's history and the changes in its product lineup.
      In 2008 Weston Bakeries Ltd. introduced Canada's first sliced bread with Omega 3 DHA. As part of a multimillion-dollar Canada-wide campaign, Round Table developed television commercials as well as print ads aimed at consumers, dietitians, doctors, and pediatricians.
      In the summer of 2007, Scottish & Newcastle ran its first advertising campaign in Canada for the popular British beverage, Strongbow Cider. The campaign included various non-traditional executions of outdoor advertising.


      Awards


      Round Table Advertising has been recognized on numerous occasions for outstanding work in several categories:

      The CASSIES Awards
      2007 Bronze - Packaged Goods - Food - Wonder Plus
      2007 Bronze - Best Launch - Wonder Plus
      2006 Silver - Off To A Good Start - Wonder Plus
      2003 Certificate of Excellence - Quebec & Regional English - Toronto.com
      2002 Certificate of Excellence - Off To A Good Start - Toronto.com
      Promax Awards
      2007 North America PROMAX Silver - Branding/Image Campaign Using One or More Media
      2007 North America BDA Bronze - Total Package Design: Image All Inclusive Combination
      Media Innovation Awards
      2008 Certificate - Television - Wonder
      2007 Bronze - Radio - Workopolis
      2003 Silver - Television - Wonder


      References




      External links


      Official Web Site

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