- Source: Sal Hepatica
Sal Hepatica is the name of a mineral salt laxative that was produced and marketed by Bristol-Myers from its inception in 1887, becoming its first nationally recognized product in 1903, until 1958. When dissolved in water, it was said to reproduce the taste and effect of the natural mineral waters of Bohemia.
Composition and mechanism of action
The product was composed of Glauber's salt (sodium sulfate), baking soda (sodium bicarbonate), tartaric acid, common salt (sodium chloride), sodium phosphate and traces of lithium carbonate and water. It was marketed as a saline laxative and alkalinizing agent. In the latter role it was recommended for dissolving uric acid in gout and "rheumatism", and for various other stomach, liver, and kidney disorders.
See also
Epsom Salt A Magnesium sulfate salt marketed as the active ingredient in the water from Epsom
References
External links
Collection of mid-twentieth century advertising featuring Sal Heptica from the TJS Labs Gallery of Graphic Design.
https://www.flickr.com/photos/internetarchivebookimages/14598496190/ book scan of a bottle of Sal Hepatica from 1889
http://www.old-time.com/commercials/1930%27s/Smile.html co-marketing of Ipana and Sal hepatica in the 1930s
Kata Kunci Pencarian:
- Bristol Myers Squibb
- Sal Hepatica
- The Fred Allen Show
- John Ripley Myers
- William McLaren Bristol
- Bristol Myers Squibb
- Fred Allen
- The Alan Young Show
- Texaco Star Theater
- Ipana
- Arthur Sarnoff