- Source: Salt Sugar Fat: How the Food Giants Hooked Us
Salt Sugar Fat: How the Food Giants Hooked Us is a book by Michael Moss published by Random House in 2013 that won the James Beard Foundation Award for Writing and Literature in 2014. It also was a number one New York Times bestseller in 2013.
In his book, Moss cites examples from Kraft, Coca-Cola, Lunchables, Frito-Lay, Nestlé, Oreos, Capri Sun, and many more companies, where scientists calculate the combination of sugar, fat and salt ("bliss point") for convenience food that is guaranteed to have an optimal appeal for the customer.
The "conditioned hypereating" discussed in this book was also previously mentioned in a 2009 book by former FDA director David A. Kessler.
References
Further reading
Moss, Michael (2014). Salt, sugar, fat : how the food giants hooked us. New York: Random House Trade Paperbacks. ISBN 978-0-8129-8219-0. OCLC 871536236.
Boeschenstein, Neil. "How The Food Industry Manipulates Taste Buds With 'Salt Sugar Fat'". NPR.org. Retrieved 2019-02-05.
Wallace, Hannah (March 22, 2013). "'Salt Sugar Fat: How the Food Giants Hooked Us' by Michael Moss". The Washington Post.