• Source: Semma

Semma (transl. Awesome) is a 2018 Indian Tamil language comedy-drama film directed by Vallikanth and written by Pandiraj. The film stars G. V. Prakash Kumar and Arthana Binu, while Yogi Babu and Mansoor Ali Khan, among others, play supporting roles. Featuring music also composed by Prakash Kumar and cinematography by Vivekanand Santhosham, the film began production during early 2017 and released on 25 May 2018 to mixed reviews. It was later dubbed into Telugu as Chinni Krishnudu.




Plot


Kuzhandhai has to get married within the next three months as per his horoscope, and he is engaged to Magizhini. Problems arise before their marriage in the form of Magizhini's father 'Attack' Balu, and their wedding becomes a question mark. Does Kuzhandhai get married within that stipulated time and does he marry Magizhini is what Semma is all about.




Cast


G. V. Prakash Kumar as Kulandaivelu
Assisi Gibson as Tony
Arthana Binu as Magizhini
Yogi Babu as Omagundam, Kulandai's friend
Kovai Sarala as Mandhaarai, Magizhini's mother
Mansoor Ali Khan as 'Attack' Balu, Magizhini's father
Sujatha Sivakumar as Aravalli, Kulanadaivelu's mother
Gayatri Rema as Gayatri
Jana as Gemini Ganesan
Deepa Shankar as Muthupechi




Production


In early 2016, director Pandiraj and G. V. Prakash Kumar discussed the idea of making a sequel to the director's successful comedy film, Kedi Billa Killadi Ranga (2013). The pair then agreed in principle to make the film, with Rajkiran and Sathyaraj considered for supporting roles, before the plan was put on hold. Subsequently, Pandiraj and Prakash Kumar chose to start another project, where Pandiraj would work as the dialogue writer in his assistant Vallikanth's script. The film began production in early 2017 and developed quietly, before a press release in March 2017 revealed that the film was titled Semma and had completed its shoot. Calling the film a "full length comedy", Pandiraj revealed that the film was based on a real life incident which happened at the wedding of director Vallikanth's friend. Actress Arthana Binu and actor Jana were introduced to the Tamil film industry with the project, while a bevy of supporting actors including Yogi Babu, Kovai Sarala and Sujatha Sivakumar were stated to have worked on the film during schedules held in Chennai and Trichy.




Soundtrack


The soundtrack was composed by G. V. Prakash Kumar.




References






External links


Semma at IMDb
• Source: SEMMA

SEMMA is an acronym that stands for Sample, Explore, Modify, Model, and Assess. It is a list of sequential steps developed by SAS Institute, one of the largest producers of statistics and business intelligence software. It guides the implementation of data mining applications. Although SEMMA is often considered to be a general data mining methodology, SAS claims that it is "rather a logical organization of the functional tool set of" one of their products, SAS Enterprise Miner, "for carrying out the core tasks of data mining".




Background


In the expanding field of data mining, there has been a call for a standard methodology or a simple list of best practices for the diversified and iterative process of data mining that users can apply to their data mining projects regardless of industry. While the Cross Industry Standard Process for Data Mining or CRISP-DM, founded by the European Strategic Program on Research in Information Technology initiative, aimed to create a neutral methodology, SAS also offered a pattern to follow in its data mining tools.




Phases of SEMMA


The phases of SEMMA and related tasks are the following:

Sample. The process starts with data sampling, e.g., selecting the data set for modeling. The data set should be large enough to contain sufficient information to retrieve, yet small enough to be used efficiently. This phase also deals with data partitioning.
Explore. This phase covers the understanding of the data by discovering anticipated and unanticipated relationships between the variables, and also abnormalities, with the help of data visualization.
Modify. The Modify phase contains methods to select, create and transform variables in preparation for data modeling.
Model. In the Model phase the focus is on applying various modeling (data mining) techniques on the prepared variables in order to create models that possibly provide the desired outcome.
Assess. The last phase is Assess. The evaluation of the modeling results shows the reliability and usefulness of the created models.




Criticism


SEMMA mainly focuses on the modeling tasks of data mining projects, leaving the business aspects out (unlike, e.g., CRISP-DM and its Business Understanding phase). Additionally, SEMMA is designed to help the users of the SAS Enterprise Miner software. Therefore, applying it outside Enterprise Miner may be ambiguous. However, in order to complete the "Sampling" phase of SEMMA a deep understanding of the business aspects would have to be a requirement in order to do effective sampling. So, in effect, a business understanding would be required to effectively complete sampling.




See also


Cross Industry Standard Process for Data Mining




References

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