• Source: Service Industries Limited

Service Industries Limited (SIL) (Urdu: سروس انڈسٹریز لمیٹڈ), doing business as Servis, is a Pakistani shoes and tire manufacturer which is based in Lahore, Pakistan.
Service factories are located in the Pakistani cities of Gujrat, Muridke, Nooriabad, Raiwind, Negombo, Sri Lanka. The company had humble beginnings in 1941. Servis Shoes is a shoe manufacturing company and Servis Tyres is a tire manufacturing company working under the Servis Industries Limited.




History


Service Industries Limited (SIL) was founded in 1941 by a group of college friends, namely Chaudhry Nazar Mohammad, Chaudhry Muhammad Hussain, and Chaudhry Mohammad Saeed. It initially produced handbags and sports goods. During World War II, Service supplied boots to the British Indian Army. In 1953, the company established Halal Tanneries, and in 1954, it opened a shoe manufacturing plant in Gulberg industrial area of Lahore.
In 1959, Service relocated its operations to Gujrat, where it opened Pakistan's first organized shoe factory.
From the 1960s to the 1980s, Service diversified its product portfolio to include textiles, motorcycle tires, and gas masks. In 1965, the company formed a retail subsidiary called Service Sales Company (SSC), which opened stores near those of its competitor, Bata Pakistan. By 2007, SSC had surpassed Bata in sales, and by 2010, SIL had become a major shoe exporter and had over 450 retail outlets in Pakistan.
In 2011, Service's ownership was passed to the founders' descendants, with Omar Saeed, a third-generation family member, becoming the CEO. Under Saeed's leadership, SIL introduced changes in its retail operations, such as adopting a new store format under the Shoe Planet brand, which contributed to business growth. During this period, SSC also made changes in its managerial practices and product offerings.




Subsidiaries


Service Retail
Servis Tyres
Service Industries Capital
SIL Gulf FZE
Dongguan Service Global
Service Global Footwear (79.43%)
Service Long March Tyres (32.09%)




Footwear brands


Servis
Cheetah, sport shoes
Don Carlos, men's formal footwear
Shoe Planet, high fashion brand shoes
Liza, shoes for women
Lark and Finch shoes
Calza, shoes for men
T.Z, shoes for kids
Klara Shoes
Ndure




See also


Servis Industries cricket team




References






External links


Servis Group official website

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