• Source: Snowfall (company)

Snowfall Limited is an online travel management, content and payments company.




History


Snowfall began with passenger service system software and mobile applications for rail and ferry providers in Sweden.
By 2014, the company was listed by Swedish newspaper Dagens industri as one of Sweden's 900 fastest growing companies.




= MTR Partnership & Lawsuits

=
Snowfall began working with MTR as their IT provider for the MTR Express in Sweden in 2015. The partnership appeared deep, even as staff moved between the companies such as the marketing manager, Per Nasfi. Snowfall's founder and CEO, Stefan Cars, even acted as MTR's CTO.
In June 2017 a joint venture between MTR and Guangshen Railway Company was shortlisted to bid for the West Coast Partnership franchise to commence in 2019. In December 2018 it was accounced that Spanish operator Renfe Operadora joined their bid, with Snowfall as a software subcontractor and Trainline providing a distribution outlet. In August 2019, it was announced that the bid was unsuccessful in the bid, losing to a joint bid by First and Trenitalia.
In February 2019, MTR abruptly sued Snowfall in court citing Snowfall's behavior as "criminal". Once MTR ceased working with Snowfall as it's IT, marketing, sales and booking provider, it had to immediately stop selling tickets as it couldn't gain access to their own internet domains as those too were controlled by Snowfall. In order to update customers, the rail operator had to do so via their Facebook page. In a message, they told customers to delete the app and visit a new website for tickets.
MTR demanded restitution of 200,000 SEK per day until they were given access back. By October of 2019, Swedish tech site BreakIt, reported that Snowfall was in an economic crisis with millions in debt, unpaid taxes, a lawsuit brought against by a former manager unpaid wages and pension payments, and 13 lawsuits from vendors who said they hadn't been paid.




= Junction

=
Cars moved the company from Sweden to the UK. Snowfall announced it created Junction in 2019, a modern cloud-based and open API (Application Programming Interface) ecosystem to reduce the technical barriers and costs of integrating systems and to increase connectivity between a wider range of travel suppliers and sellers
In 2022, the company acquired an award-winning US based booking platform called PSNGR1 after that company ran into funding issues.
Roughly a year later, the company acquired a group travel app called AmigoGo and brought it's founders, Nick Castrioty and Josh Sparkes, into the business. Chief Growth Officer, Simon Arvidsson clarified the company's position with regards to acquisitions stating that they would acquire companies that would already fit into the Junction ecosystem while continuing to pursue organic growth.




Services


All functionality including administrative travel management can be done through the desktop and mobile application, including booking trips, modifying reservations, tracking travel itineraries, chatting with travel support agents.
Snowfall partners with multiple suppliers in the market Inventory on the platform comes from consumer, corporate, and direct integrations including emissions calculations for travelers and corporations.




Partnerships


Snowfall partners with travel management companies who resell their products via license around the world such as the UK's Gray Dawes Group, Traveltrust, Focus Travel Group and the US' Omega World Travel and Travelstore.
In March 2024, Snowfall announced a partnership with Spanish travel agency consortium, Grupo GEA, to provide members with rail content from it's Junction platform.




See also


Navan
SAP Concur
Serko
TravelPerk




References

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