• Source: Stampy

Joseph Mark Garrett (born 13 December 1990), better known as Stampylonghead, Stampylongnose, Stampy Cat, or simply Stampy, is an English YouTuber, actor and author best known for his Minecraft video game commentaries as the character of Stampy Cat. He is well-known for his child-friendly demeanour and incorporating storytelling and education into the Let's Play format. In 2014, he was one of the ten most-watched YouTube channels in the world.
In 2015, Garrett created a scripted edutainment series called Wonder Quest in collaboration with Maker Studios and Disney. The show was filmed in Minecraft and features educational content designed for children to watch in school. It aired two seasons from 2015 to 2016. Garrett has voiced the Stampy character in the video game Minecraft: Story Mode and has made guest appearances on several television programmes with CBBC and Disney XD. He has also released two children's books, and is in the process of writing a series of young adult novels.
As of June 2023, Garrett's channel has gained over 8 billion video views and over 10.7 million subscribers. In 2015, his channel received 200 million monthly views, with each video averaging 1.87 million views.
Garrett began working for 4J Studios in January 2024 in the development of a new game named Reforj.




Early life


Joseph Garrett was born in Havant in Hampshire, England, on 13 December 1990. His father is a graphic designer. He has two older sisters: Rachel and Annette, the latter of whom also has a Minecraft YouTube channel.
Garrett studied TV and video production at Solent University in Southampton. Garrett enjoyed creating stop-motion films and wanted to be an editor or vision mixer, wanting to work on projects entirely by himself.




Career


In August 2006, Garrett created his first YouTube channel, the Stampylongnose channel. Initially, his channel consisted of live-action comedy skits and animations he made with his friends. He later transitioned to Let's Play videos, playing video games such as Homefront. Garrett eventually removed his older content from his channel. From 2016, he resumed uploading on this channel, primarily non-gaming videos such as vlogs, 'Behind The Scenes' videos, and later 'Book Diary', where Garrett would talk about his progress on writing his novels.
On 29 July 2011, he launched the Stampylonghead channel. He began making Minecraft Let's Play videos in 2012, including his most popular series, Stampy's Lovely World. Garrett has described the Stampylonghead channel as a "complete accident," saying his original aim was to become a video game journalist. As of 2014, Garrett recorded, edited, and uploaded his videos himself, while Maker Studios handled his business affairs.
In December 2013, YouTube terminated the Stampylonghead channel due to false reports of community guidelines violations. After widespread campaigning under the Twitter hashtag "#savestampy" began trending, the channel was reinstated a day later. In 2014, he attended San Diego Comic-Con for the first time.
In 2014, Garrett attributed some of his popularity to his upload schedule, which was daily. He said that this ensured his audience knew they could return regularly to find new content to watch. When asked if he would be interested in transitioning to television, Garrett has stated that he is happy on YouTube.
On 25 April 2015, Garrett launched a spin-off edutainment YouTube series, Wonder Quest, in collaboration with Maker Studios. The series is told through Minecraft, and is designed for educational use in classrooms. Jordan Shapiro praised the show for demonstrating the educational potential of Minecraft. He was a featured panellist at Minecon in July 2015. He also attended Minecon in 2016.
In September of 2015, Garrett signed a two-book deal with Egmont Publishing. Stampy's Lovely Book, released to United Kingdom stores on 22 October 2015, is a children's activity book themed around Stampy Cat. Stampy's Lovely Book was followed by a sticker book titled Stampy Cat: Stick with Stampy! on 28 July 2016.
In 2018, he broke a Guinness World Record, the fastest time to make and display ten cakes in Minecraft, which he did in three minutes and 51 seconds.
In October 2018, Garrett announced he would be taking a break from his Minecraft content to spend more time working on writing books. He returned briefly in 2019, with the release of episode 658 of Stampy's Lovely World, "Mirror World". In the summer of 2020, he revealed he would soon resume uploading Stampy's Lovely World on a weekly basis. The series returned on 19 August 2020.
On 13 November 2021, Garrett released the first episode of a podcast entitled The Bonus Points with his longtime friend Oli Guy. The podcast centres around discussion and ranking of new video games.
On 21 October 2023, the final episode of Stampy's Lovely World aired, titled "Thanks For Watching", marking the end of the series after 823 episodes. The final episode received 1.7 million views in a day. Garrett stated that although his personal channels would be inactive following the series' conclusion, he would continue working on his podcast The Bonus Points.
In January 2024, Garrett was hired by 4J Studios to help develop a video game using their new proprietary voxel engine called Elements Engine.




Content


His avatar is a character called Stampy Cat, an orange and white cat (depicted by a commercially available Minecraft skin based on the character Fidget from the video game Dust: An Elysian Tail). Garrett describes the character as "a bigger, brighter, better version" of himself. Other characters in the videos (who are referred to as Stampy's "helpers") include iBallisticSquid, the YouTube name of Garrett's friend David Spencer, and Sqaishey Quack, a duck character played by Garrett's spouse Kye Bates.
When Garrett started making content about Minecraft, which 'blew up', he noticed that his audience mostly consisted of children. Upon this realisation, he began to make his content more family-oriented. Garrett's Minecraft series adds a story to game which has none, while giving viewers ideas for activities to pursue with their friends in their own Minecraft games.
Once Garrett became aware of his young audience, he started placing more energy into his voice to keep their attention. This voice is high-pitched, and has a 'trademark laughter', which The Independent described as a "helium honk". Caroline Knorr of Common Sense Media describes Stampy's presentation as best for younger children, and that "Stampy feels like a cross between Pee-Wee Herman and Mr. Rogers."
Lee Bear was a bear character who was prominent in the earlier Stampy's Lovely World episodes as a helper, played by the Minecraft YouTuber Lee Carson. In 2015, it was alleged that Carson sent threatening messages and explicit images of himself to women online. Garrett removed Carson from the series in September of 2015, doing so in a manner that concealed the truth of Carson's actions from Garrett's young fanbase.




Personal life


In 2014, Garrett described himself as "a very big introvert" and "shy".
On 28 July 2019, Garrett married Kye Bates, a fellow Minecraft YouTuber known online as Sqaishey Quack. They have a cat, Ori, and two dogs, Alyx and Mei.




YouTube statistics


In February 2014, the Stampylonghead channel received 159.3 million views. At the time, he had 2.3 million subscribers and 845 million channel views overall. In May 2015, he was the 32nd most-viewed YouTube channel of all time, with 3.5 billion views and 5.8 million subscribers. His YouTube channel surpassed 10 million subscribers on 8 February 2021.
In 2014, Garrett was in the top 10 most-viewed YouTube channels worldwide. That year, his audience consisted largely of six to 14-year-olds, about sixty per cent of whom were girls.




Bibliography


Stampy's Lovely Book (Egmont, 2015), ISBN 978-1405281560
Stampy Cat: Stick with Stampy! (Egmont, 2016), ISBN 978-1405284219




Filmography






= Television

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= Web

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= Video games

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Awards and nominations






References






Further reading


Dezuanni, Michael (2020). Peer Pedagogies on Digital Platforms: Learning with Minecraft Let's Play Videos. MIT Press. ISBN 9780262539722.

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