• Source: Stride (gum)

Stride is a brand of sugar-free chewing gum introduced in 2006 and owned by Mondelez International, sold in packs of 14 pieces. In 2024, Mondelez discontinued sales of Stride in the United States, Canada, and Europe, but is still sold in China and Australia. It sold most of its chewing gum brands to Perfetti Van Melle in 2023, which didn't include the sale of Stride, to focus on other confections.




List of flavors (All discontinued)


Forever Fruit 1.0
Nonstop Mint 1.0
Spearmint 1.0
Sweet Berry 1.0
Sweet Cinnamon 1.0
Sweet Peppermint 1.0
Uber Bubble 1.0
Winterblue 1.0
Forever Fruit 2.0
Nonstop Mint 2.0
Spearmint 2.0
Sweet Berry 2.0
Sweet Cinnamon 2.0
Sweet Peppermint 2.0
Uber Bubble 2.0
Winterblue 2.0
Always Mandarin
Eternal Melon
Mega Mystery
Tropical Trance
Fearless Fruit
Mintfinity (Contest exclusive)
Shaun White Mintacular
Shaun White Whitemint
Shift Berry to Mint
Shift Citrus to Minty
Spark Kinetic Fruit
Spark Kinetic Mint
Spark Kinetic Berry
ID Spearmint
ID Peppermint
ID Berrymelon
Sour Patch Kids Redberry
Sour Patch Kids Lime
Sour Patch Kids Orange
Sour Patch Kids Watermelon
Sour Patch Kids Extreme Blue Raspberry
Spearmint (2014 redesign)
Peppermint (2014 redesign)
Icymint
Lemonberry
Melopeach




= Stride 2.0

=
The “2.0” series was made available in February 2011 to upgrade some of the original flavors.




= Stride Shift

=
Shift is a flavor changing gum sold in two flavors, Berry to Mint and Citrus to Mint. The packaging for each flavor has two colors representing the two main flavours. For Berry to Mint, the colors are magenta and light blue, while for Citrus to Mint, the colors are orange and light green. It was not sold in Canada.




= Stride Spark

=
Spark is a line of gum that comes in three flavors, Kinetic Mint, Kinetic Berry and Kinetic Fruit. One piece contains 25% of the Recommended Daily Allowance of Vitamin B6 and Vitamin B12, according to the label.




International


Stride was available only in the United States until January 2008, when the Spearmint, Sweet Peppermint and Forever Fruit flavors were first released in Canada, with the rest of the flavors made available later on.
In Europe, some Stride flavors were being sold under the Trident Senses brand, namely the Winterblue 2.0 (sold as Mint Breeze), the Forever Fruit 2.0 (sold as Tropical Mix) and the Sweet Peppermint 2.0 (sold as Rainforest Mint and recolored to green), as well as the Mega Mystery, sold as itself. The packaging is a little more elaborate than the traditional Stride box, with the exception of the Mega Mystery which remains the same. Some other flavors have been released, but they do not relate to any Stride flavors apart from some Shift flavors.




Country


United States
Canada
China
Australia




Design


The Stride Mnemonic 'S' and package was created by a design and branding firm. All packages of Stride include the Stride Mnemonic ’S’ except for Mega Mystery, which replaces the ’S' with a question mark (‘?’) on the front of the packaging. In 2014, the S was redesigned and is only on Spearmint, Peppermint, Winterblue, Nonstop Mint, Stride Spark Kinectic Mint and Fruit, and Sour Patch Kids. Sour Patch Kids is sold in five flavors: Redberry, Lime, Orange, Watermelon and Blue Raspberry.




Marketing



Stride chewing gum was unveiled at the All Candy Expo in 2006, when, after three years of product development, Cadbury claimed that through the use of proprietary sweetener mannitol it had produced a gum with longer-lasting flavor. Cadbury marketed the gum as "The Ridiculously Long Lasting Gum". Following competitive campaigning, New York based advertisers JWT were selected to handle the $50 million launch advertising, creating a series of work-place related ads that proved popular with consumers, according to polls by USA Today. These ads include the CEO of Stride gum begging customers to buy more gum as was popular at first but lasted too long and nobody came back for more. (October 29, 2006) In addition, Cadbury received an industry OMMA Award for online advertising creativity on September 25, 2007 for "Best Use of Gaming" in connection with its "The Ridiculously Long-Lasting Gaming Event", when on June 21, 2006. Stride teamed with Xfire to host a live "shoutcast" national videogame all-star challenge. Stride chewing gum sponsored a worldwide trip by Matt Harding in order for him to produce a popular viral video on YouTube in 2006. Starting November 5, 2009, Cadbury in connection with Kongregate sponsored "The Longest Lasting Game" contest, challenging game developers to design a game based around endurance in one month.
The growing gum market for Stride and other Cadbury-Adams brand Trident in the United States contributed to unexpectedly strong sales for the company in 2007.
Stride was heavily product placed on the television series, Smallville, particularly during season 7 - episode 13, "Hero", which features Kryptonite - laced Stride bestowing Elastic Man powers on the character Pete Ross. The use of a decommissioned Stride factory for concerts is also central to that particular episode.




References



Stride Shift Citrus + Mint
Myth Busted: Stride Gum wrappers should NOT be chewed




External links


Stride gum website

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