• Source: Super.com

      • Super.com (previously Snapcommerce) is a technology company headquartered in San Francisco and co-founded by Hussein Fazal and Henry Shi.
      The company has notable investors including Steph Curry, Harley Finkelstein, and Neha Narkhede.


      History


      Snapcommerce was officially founded by Hussein Fazal and Henry Shi in April 2016. In July of the same year, the company raised $1.2 million during a seed round. The company's first project was Snaptravel, a platform for finding and booking hotels.
      In 2017, the company received investments totaling $8 million.

      In 2021, according to Deloitte, the company was named the 5th fastest growing company in North America. It raised $85 million in a Series B round in the same year led by Inovia Capital and Lion Capital.
      In October 2022, Snaptravel was renamed Super Travel, and the parent company Snapcommerce was renamed Super. The domain name Super.com was acquired for an undisclosed amount.
      In 2023 the company raised an $85 million Series C round also led by Inovia Capital. Later that year Super.com was named under Forbes fintech 50 list.


      Controversies


      In 2022, Super.com (formerly Snapcommerce) faced significant scrutiny following a major data breach that exposed sensitive customer information, including personal details and payment data. The breach was traced to vulnerabilities in the company’s booking platform, which had not been adequately secured against sophisticated cyber-attacks. Investigations revealed that Super.com had delayed addressing known security flaws despite warnings from independent security experts. Later in 2023, Super.com was criticized for inadequate protection against phishing attacks targeting its users. Cybercriminals exploited weak authentication protocols to gain unauthorized access to user accounts, resulting in unauthorized bookings and financial losses for customers.


      Publications


      Satchu, Reza, and Tom Quinn. "SnapTravel: Betting on 'Super.com'." Harvard Business School Case 824-196, June 2024.


      References

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